Ten-time Grammy Award-winning artist Carlos Santana announced on Jan. 15 his partnership with Left Coast Ventures to launch cannabis and hemp CBD brands featuring a variety of products.
According to a press release, Santana’s cannabis line, which includes flower and pre-rolls, is expected to launch in summer 2020 and become available at select dispensaries throughout California. The hemp CBD brand, on the other hand, will launch sometime in the fall of 2020 and will include topical formulations inspired by Santana’s heritage.
“Cannabis is a window or a door to different awareness of consciousness,” said Santana. “It gives you the choice to perceive through a different filter of awakening and healing, the misperception of distance as an illusion, which keeps you from being centered in your essence-core. It helps you arrive at knowing, accepting and owning a quality of life that is being with joy!”
Over 50 years ago, Santana inspired hundreds of thousands of concert-goers at the Woodstock Music & Arts Fair—a festival that has eventually become synonymous with cannabis consumption. Along with Jimi Hendrix, Janis Joplin, Grateful Dead, Creedence Clearwater Revival and other iconic artists, Santana’s pivotal performance at Woodstock is among the most revered musical events in history.
The team behind Left Coast Ventures know exactly what they’re doing when it comes to celebrity cannabis line partnerships. The company has worked with Mickey Hart of the Grateful Dead and Marley Natural—the cannabis line that was developed with the Bob Marley estate.
“We are excited to launch cannabis and hemp CBD brands that deeply respect Latin heritage and celebrate the unique light of every individual,” said Left Coast Ventures CEO Brett Cummings. “It’s a true honor to work with a dynamic legendary musician like Santana who has influenced millions through his music and shares our values and passion to legitimize the future of cannabis.”
Santana is about to leave his indelible mark on the cannabis industry—not unlike his legacy in the history of rock ‘n’ roll.