Just before a scheduled tour with Papa Roach, Hollywood Undead released a cannabis brand, called Dove & Grenade, which will feature branded pre-rolls and other cannabis products. The band also released its latest single, “Already Dead,” ahead of its upcoming album New Empire Vol. 1 set for release shortly.
The band gave its fans a glimpse of the upcoming cannabis brand last March, as well as Dove & Grenade TV, the band’s own YouTube channel. Earlier, the band partnered with California’s Finest. Jorel (J-Dog) Decker of Hollywood Undead also holds several years of experience working in cannabis cultivation operations.
Band member J-Dog told Benzinga why he entered the cannabis industry in the first place. For J-Dog, the reason for entering the cannabis space was personal. “I was sitting in my garden with all the cannabis plants and it felt like my Dad was there with me. I took it as a sign to buckle down and start a canna business in his memory because life is short,” said J-Dog.
Hollywood Undead emerged with its first studio album in 2008, propelled by its rap rock style. Band members are known for wearing masks onstage.
Beyond touring with Papa Roach, the band has toured with Avenged Sevenfold, Korn, Stone Sour and Cypress Hill. The band’s beginning tour date for its next upcoming tour schedule begins on Feb. 16.
While some people are wary of purchasing cannabis endorsed by a celebrity, it continues to be a popular trend in 2020. A number of other bands have released cannabis lines including Green Day’s Mike Dirnt with Goldenseed, Grateful Dead estate and Jimmy Buffett with Coral Reefer. Bob Marley’s estate is also behind Marley Natural, one of the first cannabis brands to be endorsed by a musical artist.