State of Flux

Everyone talks about change and how much it’s part of life. Bob Dylan sang about how “the times they are a-changin‘” back in 1964. In 1972, Black Sabbath proclaimed, “I’m going through changes” in the (appropriately titled) track “Changes.” And that same year, the chameleonic David Bowie drove the point home when he crooned, “Ch-ch-ch-ch-changes.”

The idea of change is hardly new. But before these icons of music proclaimed the nature of constant transformation, Greek philosophers led the earliest call-to-arms about the inevitability of change.

If you’ve ever heard anyone say, “The only constant in the universe is change,” you can thank Greek philosopher Heraclitus for inspiring that gem. Famous for the saying, “No man ever stands in the same river twice,” Heraclitus of Ephesus (530-470BCE) challenged us with the notion that everything in nature is in a state of constant flux. Everything is shifting, changing and turning into something new.

So, the only constant is change . . . and CULTURE is no different. Every publication must change from time to time if it wants to be successful. We’re all about change and new things—have been since Day 1. This magazine started out as a modest publication covering one MMJ state. Currently, we circulate in four different states, six major metro markets. Change.

In the early days, we cut our editorial teeth interviewing the usual suspects for our cover stories (Cheech & Chong, Kottonmouth Kings, Cypress Hill, et al.). Now these were great stories, but nowadays more mainstream legends and icons like Melissa Etheridge, Lily Tomlin, Roseanne Barr, Tegan & Sara and Henry Rollins show us love. Change.

Four years ago, our publisher founded CULTURE on the basic idea of better informing (and entertaining) patients. Now, we’re the No. 1 (!) medical cannabis lifestyle publication in the world. Change.

For those of you who have been following CULTURE for years, your favorite magazine is on the cusp of many great changes. Now, I’ve gotta keep the details under wraps . . . but those of you who read your favorite magazines on your tablet or keep up with the latest MMJ trends on your smartphone, CULTURE’s got some amazing stuff in store.

The times they are definitely a-changin‘.

Enjoy this issue!