Mike Tyson’s cannabis resort Tyson Ranch and Planet 13 Holdings Inc. announced their collaboration on Feb. 25 to sell Undisputed 87 premium line of cannabis at the Planet 13 Las Vegas SuperStore in Nevada.
According to the press release, Undisputed 87 refers to Tyson’s historic fight on August 1, 1987 when he defeated Tony Tucker in Las Vegas. It was then when Tyson was crowned Undisputed Heavyweight Boxing Champion of the world “unifying the WBA, WBC and IBF Heavyweight championship belts.”
“Undisputed87 is an ode to the legacy Mike left not only in Vegas but in the world of fighting,” said Tyson Ranch CEO, Rob Hickman. “We knew there was no better place to launch this brand than the cannabis SuperStore that is Planet 13. We are extremely excited about this exclusive partnership and bringing Mike back to Vegas.”
Planet 13 calls its venue the world’s largest cannabis dispensary and entertainment superstore. The sheer size of Planet 13 and its high level of quality embodies the luxurious nature of Las Vegas.
“The Baddest Cannabis on The Planet is only available at Planet 13. Listen, you don’t want to miss this!” said Tyson. In 2018, Tyson announced the launch of Tyson Ranch in the Mojave Desert in California City. He also built a streaming video game arena and has a hemp project in West Virginia.
“We are the only dispensary on the planet that has thousands of tourists and cannabis aficionados from all over the world visit daily, making Planet 13 the perfect place for any brand looking to create a national reputation,” said David Farris, Planet 13 VP of Sales and Marketing. “We’ve been supporters of Mike Tyson for a long time. We launched Tyson Ranch as a SuperStore exclusive in March 2019 and it quickly became one of the top-selling pre-rolls in Nevada. We are excited that Mike Tyson has chosen Planet 13 to launch Undisputed 87.”