Mark Wahlberg and Sean ‘Diddy’ Combs Endorse CBD Water Line

[dropcap class=”kp-dropcap”]S[/dropcap]ean “Diddy” Combs and Mark Wahlberg recently endorsed AQUAhydrate and Alkaline88’s new line of CBD-infused water, according to a Sept. 9 press release. The two endorsed AQUAhydrate’s non-CBD offerings in 2013, and in 2017, but now they are welcoming the expansion of the companies’ portfolios into the CBD industry with open arms.

Alkaline Water Company Inc, the maker of Alkaline88, also recently acquired AQUAhydrate, which was considered a rival health water brand. Now together, AQUAhydrate and Alkaline88 offer wellness-focused water products that hydrate, balance nutrients and provide twice the electrolytes of competitors. The products help to balance the pH level within the body. The companies’ line of CBD-infused water comes in a large variety of flavors. With the addition of CBD, more benefits can be expected.

“When Sean and I first got involved in the business, our vision was to build a lifestyle company focused on health and wellness, and that’s what we’ve done,” Wahlberg said. “The AQUAhydrate and Alkaline88 brands align well and will support exciting innovations in flavors, sparkling and CBD products.”  While Wahlberg quit smoking cannabis in 2011, CBD is something entirely different, with no inebriating effects.

Combs also weighed in, and his expertise in entrepreneurship undoubtedly provides an extra edge in the market. “We built AQUAhydrate from the ground up by securing deals with the largest retail grocery outlets, creating innovative partnerships and evolving the brand. Today, I am confident that we are creating a powerhouse by combining AQUAhydrate with one of the largest, fastest growing alkaline water companies in the world. I look forward to this next stage of growth as we build one of the most recognizable brands for premium water.” Combs’ presence in the cannabis industry comes as little surprise. Fellow rappers Snoop Dogg, Too $hort, Jay-Z, Post Malone and the son of the Notorious B.I.G., Combs’ best friend, have all endorsed cannabis brands or CBD brands.

The trend of infusing water and other products with CBD has no signs of slowing down at the moment. Celebrities are endorsing CBD brands left and right.