Hip-hop music veteran Too $hort is partnering with Green Holdings Group and White Angel Farms to launch his own line of pre-rolled joints, according to The Blast. While long ago in the past Too $hort promoted early mixtapes by selling cannabis illegally, he’s turned a new leaf and entered the legal cannabis market.
“TOO $HORT STIX” will be filled with 10 hand-selected strains that “fit his vision for producing high quality product for consumers.” Reports indicate that the rapper has spent time on the farm in between intensive touring and recording sessions.
“Unlike many celebrities in this space who license out their names for a check, we chose to take this project on because of Short’s commitment to the project,” Green Holdings Group CEO Freddy Sayegh told The Blast. “He has been influential and detail orientated in every step of this project. He meets regularly with the grow team, he sits in on every marketing meeting, he has asked that a 24-hour video feed is made to public so that they can watch each and every Short Stix pre roll being made.”
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Last July, Too $hort’s company held a tasting party and invited industry insiders and other hip-hop artists including King Louie, Baby Bash, Jerry K, L.A. Kush, MedMen, DJ Pooh, Loomis Host of Sirius XM’s The Roll Up Show, Madzilla and Layzie Bone of Bones Thugs and Harmony. He’s not slowing down, when it comes to his influence in the cannabis industry. For instance, Too $hort will soon host an official launch party in a private venue in an undisclosed area, with performances by himself, Loomis and reggae artist General Jah Mikey.
Too $hort’s legacy in hip-hop music cannot be understated, beginning in 1988. Few rappers can claim to have six consecutive platinum albums and that they have recorded music with both 2Pac and the Notorious B.I.G. before their untimely deaths.