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Master of My Make-Believe

Master of My Make-Believe
Santigold
Downtown/Atlantic
 

When Santigold kicks off Master of My Make-Believe with the lyrics, “People want my power, and they want my station/Stormed my winter palace, but they couldn’t take it,” one definitely gets the sense she’s talking to every pop star that has emerged over the past four years. It’s been that long since Santigold debuted to critical raves, and trekked around the world in support of some of music’s biggest names (Coldplay! M.I.A.! Kanye West!). But did the public really know what they had? Her fusion of electronica, pop, dub and hip-hop—and her par

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Master of My Make-Believe

Santigold

Downtown/Atlantic

 

When Santigold kicks off Master of My Make-Believe with the lyrics, “People want my power, and they want my station/Stormed my winter palace, but they couldn’t take it,” one definitely gets the sense she’s talking to every pop star that has emerged over the past four years. It’s been that long since Santigold debuted to critical raves, and trekked around the world in support of some of music’s biggest names (Coldplay! M.I.A.! Kanye West!). But did the public really know what they had? Her fusion of electronica, pop, dub and hip-hop—and her partnerships with producers like Diplo and Switch, who have only gotten bigger—made Santigold a precursor to the party tunes now blowing up the charts. So in case you’ve forgotten, she uses emphatic album opener “GO!” to remind you of her badassery. Part militaristic call-to-action, part anthem for some reggae-loving cheerleading squad, it typifies the best thing about Master of My Make-Believe: swagger. Whether drawing from African beats or an underground rave, Santigold’s latest is a self-assured march that is likely to kick the ass of any pop record in 2012.

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