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Willie Nelson Announces Virtual Cannabis Convention



Willie Nelson and Luck Presents, the company behind Nelson’s Luck Reunion festival, have announced their inaugural, virtual cannabis convention called Luck Summit: Planting the Seed.

The event, hosted by musician Nathaniel Rateliff, will benefit HeadCount’s Cannabis Voter Project, which helps educate voters on cannabis policies and helps them register to vote. The three-day event will feature presentations by keynote speakers, cooking demonstrations, music performances and more. The event will examine cannabis through topics including science, history and culture, with an aim to destigmatize and promote cannabis culture in an entertaining way. Admission to the virtual convention requires a donation between $10 and $500.

“Texas and the rest of the United States are sitting at a cannabis crossroads right now,” Headcount director Sam D’Arcangelo said in a statement. “There’s no better time to celebrate how far we’ve come and have a conversation about where cannabis legalization goes from here.”

Luck Summit: Planting the Seed is part of a nine-day celebration called the High Holidays by Luck, beginning April 20 and ending on Nelson’s birthday on April 29. The convention will begin on April 26 and end on the last day of the High Holidays. The Luck team has also submitted a petition on that calls on the Biden administration to declare the High Holidays a national holiday.

Nelson’s own cannabis company, Willie’s Reserve, was launched in 2015 as more states began to legalize recreational cannabis. The company launched Willie’s Remedy, a health-focused extension of the company in 2019, and has released products like cannabidiol (CBD)-infused coffee and full spectrum hemp extract tinctures.

“I think people need to be educated to the fact that marijuana is not a drug,” Nelson said in regards to the event. “Marijuana is an herb and a flower. God put it here. If he put it here and he wants it to grow, what gives the government the right to say that God is wrong?”