Investment in Legacy with Purple Haze Properties

Leon Hendrix in West Hollywood, CA. Photo Credit: Ted Soqui

[dropcap class=”kp-dropcap”]I[/dropcap]n addition to writing his incredibly well-received memoir, Jimi Hendrix: A Brother’s Story, Leon Hendrix has been incredibly busy for the last several years with his business partner Andrew Pitsicalis, developing a powerhouse licensing company, Purple Haze Properties. Though the company helps artists like Digital Underground, Jane’s Addiction and The Alkaholiks, and artists’ estates like that of Ol’ Dirty Bastard, licensing their names and likenesses to a variety of products, it’s been their work with Leon’s brother Jimi’s legacy that’s been particularly interesting.

Leon Hendrix in West Hollywood, CA. Photo Credit: Ted Soqui

Throughout his lifetime, Jimi Hendrix was never particularly shy about sharing his love for a variety of substances with his captivated fan base. However, it was cannabis that he was most frequently photographed and filmed enjoying, and that became one of the most enduring parts of his legacy. On account of the conservative, ill-informed attitudes of politicians and law enforcement personnel in 1960s America, this made Jimi a particularly attractive target for police harassment.

Because of this inarguable legacy of Jimi’s cannabis appreciation and activism, it should come as no surprise that one of the most valuable intellectual properties in this new era of progressive cannabis attitudes would be Jimi Hendrix’s image and likeness. Thus, Purple Haze Properties was born and has been working hard to make sure that Hendrix’s contributions to cannabis lifestyle and culture are never forgotten.

Leon Hendrix in West Hollywood, CA. Photo Credit: Ted Soqui

In addition to its licensing of various physical products, Purple Haze Properties has had its eyes set on bigger, more ambitious projects as well. The first of these, Purple Haze Radio, is set to become one the most widely distributed cannabis-focused radio stations in the world. Recently, it was picked up by Dash Radio, which will be installed in millions of cars worldwide beginning this year. The second of these enterprises is The Purple Haze Lounge. These lounges and clubs are being designed to be 25,000 square foot clubs for those looking for an luxurious, high-end experience for their cannabis consumption in this new age of legalized, recreational cannabis. Lastly, Purple Haze Properties is planning to launch the Purple Haze Foundation, a charity organization aiming to champion music and arts education both nationally and abroad, as well as take on arts and infrastructure programs in impoverished, third world countries.

Leon Hendrix in West Hollywood, CA. Photo Credit: Ted Soqui

With all of these ventures coming to fruition, Purple Haze Properties is becoming one of the biggest and most influential companies in this new age of cannabis entrepreneurship and opportunity.