TRU Cannabis | Colorado

Dispensary Name: TRU Cannabis Colorado

Address: Multiple Locations (Aurora, Berkeley, Colfax, Mile High, Off Havana).

Website: www.myTRUcannabis.com

Phone Number: (303) 455-WEED

Interviewed: Justin Staley (Partner)

Top-Selling Strain: White Fire OG

Top-Selling Concentrate: Bolder Extracts

Top-Selling Edible: Ganjala Edibles by Alpine Infusions

How and when did your dispensary start up?

It all started in 2009, when my business partner David Benlolo and I met the Nassau Brothers at CCF on Colfax. From there, we quickly expanded into the Mile High, Montbello and Berkeley neighborhoods, all of which we had approved for recreational sales day one in 2014. Later on that year, we added our Aurora location when the city granted their coveted licenses in late 2014.

What’s the story behind the name of your shop?

The story is long, but to sum it up we had five brands operating under one business structure making it impossible to market. After searching long and hard and following the advice of some industry experts, we came up with the simple name, TRU Cannabis.

What does your dispensary offer clients that they can’t find anywhere else? What do you specialize in, if anything?

If anything? Seriously, our industry is so competitive with the for profit open market model here in Denver that we have to constantly change our specials, our genetics, our edibles, our concentrates, while maintaining the key relationships with the industry’s leading vendors in an effort to stay relevant! Currently we are offering a $20 You Call It 8th on Broncos game days, or $2 edibles, or both!

What are the biggest challenges you face in this industry as a dispensary? . . . Biggest joys?

Compliancy is everyone’s biggest challenge, and I would hope that the smile on our customer’s face is our biggest joy! This is still a privilege and we are still the leaders in this rapidly advancing industry as every one of our budtenders displays daily at anyone of our five locations!

What is the one thing you want patients to know about your dispensary?

We are a group that is focused on the people we serve and it gives us great pleasure to offer high quality cannabis and a wide variety of overall cannabis related products at competitive prices to the public. For example, The Dab Stash is our concentrate collection of the industries leading hash and glass manufacturers!

If someone wanted to open a dispensary and get their feet wet in the industry, what advice or counsel would you give them?

Hire a consultant—shooting a moving target can be difficult!

What is the most important thing you hope to accomplish while in the MJ/MMJ community?

I feel I have accomplished so much already it’s hard to put a goal on this crazy rollercoaster we have all been riding!