Superior Genetics North Campus
207 Circle Dr., Traverse City, 49684
Top-Selling Strain: King Louie XIII (By Dirt Kings 517)
Top-Selling Edible: Peanut Butter Chip Brownie 100mg
How and when did your collective start up?
Superior Genetics was created by a disabled Veteran of the United States Marine Corps in 2014. The mission behind the development of the Collective came about after Brandon Montemayor set out to seek a multitude of natural healing methods. Medical cannabis has been proven to be an effective alternative to pharmaceutical grade medications and harmful, chemical laden prescription drugs that are too often given out as a form of treatment to ailments.
What’s the story behind the name of your collective?
The Superior Genetics name was chosen with the intent that the name would speak for itself. The quality genetics our collective produces are created with a specific purpose for treating the ailments our patients’ experience. We use only the highest quality products, and every strain is lab tested by an accredited facility before being dispensed to collectives.
What does your collective offer patients that they can’t find anywhere else?
Superior Genetics offers only the highest quality medicines at the most affordable rates in Northern Michigan. Our selection includes only strains that tests at an available THC percentage of 18 or higher and CBD percentages of 10 or higher.
How has the cannabis industry changed since you have been in the business? Where would you like to see it go?
The cannabis industry has expanded exponentially across the state, until recently, with little to no regulation. We welcome the changes and would like to see patients be able to safely get the meds they need from a trustworthy shop.
What are the biggest challenges you face in this industry as a collective? Biggest joys?
Our biggest challenge has been the ever changing “rules” or city ordinances that have caused issues with patients, as well as shops, trying to operate daily in fear of law enforcement intervening. Our biggest joy is by far being a safe access point for our patients.
If someone wanted to open a collective and get their feet wet in the industry, what advice or counsel would you give them?
Make sure that the city you are operating in is receptive to you operating in that particular city; and, definitely consult a lawyer and accountant that is knowledgeable in the cannabis industry.
What is the most important thing you hope to accomplish while in the MMJ community?
Without a doubt, we want to make an impact in the cannabis community by helping as many patients as possible. We hope to be the premier collective in Lansing and Traverse City for patients to come to for safe and superior meds!