Study Finds Cannabis Consumers More Likely to Have Full-Time Jobs Than Non-Consumers

Inimical to popular belief, cannabis consumers aren’t as slothful as society has historically defined them. According to data compiled by BSD Analytics, cannabis consumers are more likely to work a full-time job in comparison to non-consumers. They’re also more likely to earn a master’s degree and network with others than non-consumers. The true potential of cannabis consumers is being unlocked.

The groundbreaking study, entitled Cannabis Consumers Are Happy Campers: Cannabis Wellness Trends™, divided participants from Colorado and California into three distinct groups:

Consumers: People who consume cannabis.

Acceptors: People who don’t consume cannabis but approve of it.

Rejectors: People who don’t consume cannabis and don’t approve of it.

Researchers interviewed two thousand people from both states including 1,200 people who have consumed cannabis during the last six months. 64 percent of Coloradans who consumed cannabis said they had full-time jobs, compared to 51 percent of acceptors and 54 percent of rejecters. In addition, the study indicated that the average household incomes reported for California consumers were $16,000 higher than acceptors and $21,000 higher than rejecters. California cannabis consumers were also seven percent more likely to earn a master’s degree than acceptors and eight percent more likely than rejecters.

“Cannabis consumers are far removed from the caricatures historically used to describe them,” stated Linda Gilbert, head of the consumer research division at BDS Analytics. “In fact, positive lifestyle indicators like volunteering, socializing, satisfaction with life and enjoyment of exercise and the outdoors are highest among cannabis consumers, at least in Colorado and California.”

Other observations were made about behavioral habits. Cannabis consumers in Colorado said they are more socially active, more creative and more likely to enjoy the outdoors than acceptors or rejecters. Cannabis consumers in California were also more likely to be parents than acceptors and rejecters. The study proves that cannabis consumers in legal states are well-adjusted, contributing members of society. The full study can be purchased at BDS Analytics’ Consumer Research Division page.