In the cannabis industry, there are all kinds of movers and shakers. Many musicians who get into the industry do so to promote their own name, with a lack of integrity. Not Marlon Asher. Everything the Trinidadian reggae singer does, he does out of his genuine love for the plant, including the music he records and the products that he releases. His seed company, currently under rebranding, is all about creation and cultivation, and his music is all about harmony. Between touring with countless reggae acts and even Boyz II Men, Asher’s fingerprint in the music world is as evident as ever. CULTURE caught up with Asher to discuss his contribution to the Caribbean reggae music scene, including his recent hit “Ganja Farmer” and his love for the leafy green.
Is there anything exciting you’re working on right now that you want to announce?
Right now I’m on tour, and I’ve also been working on my newest album.
What has the recording process been like for this album?
Right now, we’re actually in the planning stages of the new music. This time, we’re really trying to put everything together so there will be a flow, and we won’t have to guess what we want to happen. We want it to be special.
How do you think this is going to stand out from your other work?
What is really going to stand out is the fact that people are going to recognize the growth and the changes we’ve been through over the years.
“I would like to see an end to prohibition and see [cannabis] decriminalized. So far, I don’t really see a benefit from legalization, as the people who have been in the industry so long aren’t seeing a benefit from it; it’s the corporations who are benefiting.”
How did you first get into making music?
I first got into music at my grandfather’s church by being a part of the choir, and I fell in love with reggae music in my teenage years. I started performing around my village, and then I got recognized by some producers and started to make music my career.
When did cannabis first become a part of your life, and why was it important to you?
Cannabis is important to me, because it’s a medicine. You can really see the effects of it and how it helps people. One of my big hits, “Ganja Farmer,” was about the people who are dedicated to cannabis, to highlight some of the things that were going on in my country with cannabis and the people growing it. The song became really popular, and I think it has a really good message.
How has cannabis impacted you personally?
Personally, it kind of puts me in that meditative state that I like to be in when I want to get closer to God. It’s definitely positive when it comes to meditation and mental expansion.
What do you think the world of cannabis is going to be like in the future? How would you like to see it work in five years?
I would like to see an end to prohibition and see it decriminalized. So far, I don’t really see a benefit from legalization, as the people who have been in the industry so long aren’t seeing a benefit from it; it’s the corporations who are benefiting. I hope in the near future, cannabis won’t be criminalized, and no one will be chastised for using it.
What do you hope people take away the most from your music? How do you hope it influences people?
The main message I hope people take away is the oneness of people, the fact that music was made to bring people together and heal people. I really want that to be what I bring to the table.
Is there anything else you want to highlight?
I’m on tour now, and I’m about to start my seed business in the Caribbean. I also just want to tell people to take care of each other and love each other. That’s mainly what I want people to understand.
With your seed company, is there anything you want to announce or highlight?
Well we are currently rebranding, coming up with a new name and a new concept behind the business. We’re planning to launch everything soon.