South Park took a swipe at corporate cannabis chains in a recent segment that was published online on July 19. The segment, called “Tegridy Farms,” was eerily similar to a recent MedMen ad released earlier in the year.
MedMen’s original ad was directed by Spike Jonze and portrayed the history of cannabis prohibition and where the industry is at today. South Park’s spoof version of the ad took a similar approach, starting off the same way, and depicting George Washington and the state of the War on Drugs. The next scene, however, exposes the cannabis dispensary chain executives celebrating profits that have gone through the charts.
“And then a bunch of young corporate banker types come along telling us we’re all in the ‘new normal’ as they try to turn god’s green miracle into an easy buck for themselves,” a narrated voice explained. “They even hire fancy Hollywood directors to make them look all hip and cool. But you know what? Fuck those guys. They ain’t got no integrity.”
The episode also took a swipe at the trend of drug war reparations. “The truth is this country has always been people with integrity, all fighting for the one thing they can agree on,” the voice continued. “And that’s why Tegridy is donating 100 percent of profits to charities that work to right the wrongs of the drug war until weed is legal nationwide.”
Compare to the MedMen advertisement below:
Tegridy Farms began as a fictional cannabis company on South Park, but the fictional brand inspired a real business proposal. Marijuana Moment reports that an earlier episode is entirely about Tegridy Farms, which aired on Season 22, episode four. That episode may have inspired a real company to register the name Tegridy Farms LLC twice, both in Colorado and Oregon. There is no word if the brand has any connection to Comedy Central and/or South Park.
Tegridy Farms appeared at San Diego Comic-Con International recently with shirts bearing the brand logo. The South Park Tegridy Farms website indicates that several domain names are being considered, including “Catatonic Tegridy Bud.”