While the name may turn some heads, the new “Titty Sprinkles” medicinal flower blend from Little Rock, Arkansas-based medicinal cannabis company Good Day Farm is making its debut with a deeper message.
The name itself isn’t new, describing the practice of ingesting powdered drugs from someone’s bare breasts, though Good Day Farm Chief Marketing and Brand Officer Laurie Gregory took on the name for the new product with a larger goal in mind. Gregory opened up about Titty Sprinkles with Forbes, saying it was named for the developer’s mother and her battle against breast cancer.
“We wanted to raise awareness and support the fight in a fun and culturally relevant way,” Gregory said. “Titty Sprinkles is a ‘loud and proud’ novel cannabis strain with properties that can aid with insomnia and pain,” in regard to cancer patients and their symptoms.
Good Day Farm’s goal is reflected on its website: “We aim to create the ideal place for you to learn about and shop for cannabis. Our expansive menu features flower, edibles, vapes, gear, concentrates, topicals and more.”
Recent research involving breast cancer patients found nearly half of patients use cannabis, often during active treatment, to manage symptoms and side effects.
As the blend approaches its debut in Missouri’s medical market, it also looks to shed light on celebrating Women’s History Month and the broader growth of women leaders in the cannabis industry. March also happens to be a time when many industries, including the cannabis industry, reexamine their records on women’s numbers in ownership, management and board positions.
Gregory said that her growing, manufacturing and dispensary company is already 44 percent women, which was also a factor in moving to a Southern company after her work for a Northern company.
“People in the South are so ready to talk about cannabis, to embrace cannabis,” Gregory said.
Good Day Farm reported last month that it entered Missouri’s medical cannabis industry in 2021 with a dispensary in Cape Girardeau and plans to continue its growth with an additional four locations and a number of new products. The company also made headlines around the same time, when they commemorated the moment with a 135-pound,10,000mg THC gummy.
The conversation surrounding women leaders in the industry mirrors the conversation Julie Phillips has started, as the first woman board chair at the Quebec-based Neptune Wellness. Phillips said her CPG company has a 45 percent woman ratio and voiced that the industry is ready to see more companies showing this kind of inclusion.
“I think that women oftentimes don’t raise their hand and let people know that they want to be part of the C-suite or part of a board and part of this industry,” Phillips said. She recognized, though, that cannabis remains a “traditionally male-dominated industry.”
Corporate Board Member reported that, combining Fortune 500 and Time Stock Exchange 100, there were just 30 women chairs. While the number of women CEOs and managing directors is increasing, it’s still not near parity. Grant Thorton reported that 26 percent of all CEOs and managing directors were women, compared to just 15 percent in 2019. The Fortune Global 500 also reported an all-time high of women CEOs in 2021, with 23 total including six women of color.
Looking closer at the cannabis industry, CEOs sit only at 8 percent, according to a National Cannabis Industry Association and Arcview Group report. A MJBizDaily report also shows that women leadership in cannabis has grown and dropped in spurts, reporting the women executive ratio was 22 percent late last year, down from 36.8 percent in 2019. Previous years showed a similar fluctuation, like 2015’s 36 percent compared to 2017’s 26.9 percent.
