Business
Local Artist FL is taking Denver by storm
With the recent overwhelming popularity of cannabis legalization, the
face of the industry is changing entirely, and the rappers who promote the
plant are changing along with it. No longer is it rel
ith the recent overwhelming popularity of cannabis legalization, the
face of the industry is changing entirely, and the rappers who promote the
plant are changing along with it. No longer is it relevant to write songs about
criminal or gang activity relating to cannabis, and that might even hurt the
chances of it being accepted in mainstream culture. As such, a new breed of
rappers like Wiz Khalifah and Kid Cudi are gaining strong momentum, who aren’t about
being tough or badass, they just plain love to smoke and embrace everything
about cannabis.
In this vein, a rapper by the name of FL is taking the Denver music
scene by storm. FL, aka Jayce Cabell, has been making music his entire life,
but entered the music scene seriously in 2007, with local hip-hop group The
Foodchain. In 2013, he decided to embark on a solo career, and since has
released music and collaborations, played shows, and gotten signed as a Red
Bull Select artist. His recent release, Young
Amsterdam, is not just a hot album—it’s a hot album with a message. FL sees
Denver as a place with potential to be the next hotbed of music, culture,
cannabis and creativity. As such, he has started the New Amsterdam music to
support the arts and cannabis in the city.
“Legalizing weed increased our population, made us a worldwide
tourist attraction, and changed the way the rest of the country views Marijuana
and the culture that surrounds it,” FL told CULTURE. “Having
legal weed made us a ‘Young Amsterdam’ in a sense and the city of Denver has
embraced the moniker with open arms. Young Amsterdam is more than a song, more
than an album, more than a movement. It’s a way of life.”
Young Amsterdam focuses on supporting legal cannabis, promoting
the culture, and helping those in need of good medicine. “The Young
Amsterdam movement is about embracing the Denver marijuana culture and living
it every day, whether you use it for medicinal purposes or recreationally,” FL
says. “It’s about good natured, fun loving marijuana users, spreading a
message of peace and fun while raising awareness across the country. Marijuana
Users are normal people who carry themselves like adults and lead responsible
lives regardless of their love for the herb. My movement reflects that.”
As part of his Young Amsterdam platform, FL also partners
with a local dispensary. “I’m affiliated with an amazing company called
River Rock Wellness,” he told us. “They do incredible work on the
medicinal side of marijuana consumption, helping with a variety of ailments and
even diseases with their PRANA pills. They also have really, really good
flower, and have pioneered some of the [new] processes in creating hash.” The
dispensary provides backing for FL as an artist, and he in turn promotes
awareness of their product.
FL will soon be recording a video for his new song “Cameras”
at Green Labs in Denver, a space dedicated to helping cannabis startups and
business. The song features plenty of smoking and general chillness, but there
is also a strong message behind it. “The song itself is about Amendment 64
making weed legal, and how the whole world is now paying attention to Denver
Colorado, and are interested in finding out more,” says FL.
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FL’s newest release, Young
Amsterdam, is available now, and he is constantly playing and promoting his
music live, recording videos, and getting out there to be active in the
community. Keep your eyes peeled for the Young Amsterdam movement getting huge
in Denver, and for new music from this performer.
