It is no secret that Colorado has set a precedent for the rest of the world in regards to the benefits and best practices of legal cannabis. As the first state in the nation to implement recreational cannabis, trusted cannabis companies and dispensaries have been essential components to the success of Colorado’s cannabis industry.
In business since 2009, The Herbal Cure in Denver is one dispensary in our state that has stood the test of time. Brandon and Julia Burnham are a husband-and-wife team who are passionate cannabis advocates. With recreational cannabis still on the horizon, the pair set out to accomplish the life-long dream that they shared to provide cannabis to consumers in Denver, and The Herbal Cure was born.
“We would like to see the industry move in the direction of the education of consumers, so differentiation and specialization can take place. Additionally, the more educated people are about cannabis, the more beneficial cannabis can be to society as a whole.”
CULTURE connected with Brandon Burnham, owner of The Herbal Cure, to learn more about the roots of his dispensary, as well as how his business has thrived in the market for almost a decade. “At the time we came up with the name The Herbal Cure in 2009, we were the first ‘THC,’ if you can believe that! We believe cannabis is a safe, healthy way to heal yourself, hence the name,” Burnham said.
There are many secrets and best practices involved in order to maintain a business for many years, and the team at The Herbal Cure has found the right recipe. Chief Operations Officer Matt Bencivenga shared that one way The Herbal Cure differentiates itself in the market by offering consumers an experience they cannot find elsewhere. From a knowledgeable and friendly staff to the “largest selection of Essential Extracts solvent-less hash in Colorado,” The Herbal Cure has been able to stand out from the competition. Bencivenga also noted their team offers a strain selection that is unrivaled in Colorado, as well as a large selection of various products and brands for the edibles, concentrates and flower that they offer.
While selling cannabis products to patients is clearly an important role for The Herbal Cure in the community, Bencivenga also shared with CULTURE his passion to accomplish even more in the industry. Bencivenga is focused on, “educating/changing stereotypical views that people hold regarding cannabis use, teaching people that they can heal themselves with cannabis and standing out as a quality producer amongst an ocean of price-driven models.”
Operating a cannabis dispensary for so many years, Burnham and his team have witnessed the changing landscape of the industry over time. Not only has it become more professional and begun operating more in line with other adult-oriented industries, Burnham shared his insight into the ways in which he would like to see the evolution continue. “We would like to see the industry move in the direction of the education of consumers, so differentiation and specialization can take place,” Burnham said. “Additionally, the more educated people are about cannabis, the more beneficial cannabis can be to society as a whole.”
The Herbal Cure has become a favorite of consumers all throughout Colorado, and by staying focused on the principles that matter, the future remains bright for the business. Burnham will ensure this happens by never straying from his mission, as he vowed, “We will forever remain focused on quality and customer service above all else.”
The Herbal Cure
985 South Logan St., Denver