Business
Korova; Bay Area Company Highlight
Korova
How would you describe your company? What is your specialty?
We specialize in providing safe, potent, consistent and delicious cannabis edibles.
What do you offer consumers/clients that others don’t?
One thing you see in the cannabis industry is inconsistency with dosing. This can lead to overdosing or not feeling the full effects of what you paid for. We strive to be the most consistent brand people encounter. We want them to have the same experience with potency levels time and time again. I would say it’s one of our core beliefs.
How and why did your company start up?
Korova started about five years ago with the intention of providing patients with a consistent experience. Personally we’ve experienced poor dosing with edibles in the past, and it can be quite infuriating. It’s been a main motivator to not let consumers have that experience with Korova.
With the changing landscape of medical and recreational cannabis, what do you see as the biggest challenges to your progress as a company? Any advantages?
What some might see as challenges, we at Korova totally see as progress. We welcome regulations, increased safety for consumers and a wide variety of options and dosing. Ultimately it will mean better and safer marijuana for the consumer.
What words of advice would you offer anyone seeking to enter the world of cannabis business?
Find a product you care about passionately, and commit to a willingness to adapt and grow constantly. This industry changes rapidly, and people who can change with it stand the best chance at longevity. Stay persistent!
What are the goals and vision moving forward, for your company? Where do you see your company in five years?
When California transforms from a medical state into a recreational state, quality and consistency standards will go up. We see ourselves having a strong presence throughout the recreational industry while continuing to set the standards for safety and consistency.
