HIGH QUALITY CHOICE

Our industry is in a unique point, its adolescence—new products in every category are being grown and created on a daily basis. However, as is the reality of the business world, some products will stand out and others will be pushed to the wayside. It’s those successful products that will serve to define how our industry is perceived by the usual cannabis users, as well as the constantly growing number of new users. Some might argue that the name and face recognition of a brand are the most important things to cultivate, and who is more familiar, reliable and recognizable in the cannabis industry than Tommy Chong? He’s been involved in the industry for decades, and his newest signature brand of cannabis products, Chong’s Choice, is going to help the Colorado cannabis industry skyrocket by utilizing local cannabis companies, and helping consumers truly get the best quality products from trusted local experts.

Chong’s Choice products are already being offered in select medical and recreational states, but within each state, Chong chooses amazing local cultivators and producers, making sure that the company uses only the best local talent in creating its market-specific products. In fact, Colorado’s Chong’s Choice strains are grown by Denver-based Verde Natural, and the company employs amazing techniques to ensure that their products are top-notch, as they hand-trim and hand-water their cannabis.

When it comes to growing cannabis, it’s essential that regulations are followed, and that a lot of dedication and TLC goes into taking care of the plant. Chong’s Choice has focused all of its efforts on perfecting the growth of three specific strains: Durban Haze (sativa), Blue Dream (hybrid) and Grape Stomper (indica). These three strains are very different from each other, but can serve many customers in a number of ways. The strains are also available in the form of pre-rolls, which are sold in packs of five, and offer .75 gram rolls, for a reliably consistent dose of cannabis after every use. More importantly, these pre-rolls are made from whole flower, and not the lesser quality and texture that trim or shake might offer.

However, edibles are a different beast entirely, and Chong’s Choice managed to recruit trusted local edible producers, The Growing Kitchen. The Growing Kitchen creates beautiful little artisanal cookies, which come in packs of five, and each cookie contains a single dose of 10mg. The Growing Kitchen also voluntarily tests for pesticides on their own to ensure that all of their customers can enjoy the highest quality ingredients without worrying about any ingredients that may harm their body or well-being. The Growing Kitchen goes out of its way to find farms that offer free-range eggs, as well as find other locally sourced ingredients to make sure that every bag of cookies they make is supporting other local businesses. Most impressively, The Growing Kitchen insists that their products be made by hand, and are never cooked in a microwave or stored in a can. Interested sweet-toothed cannabis users will find these edibles for sale in select dispensaries beginning November 10, 2016!

Chong’s Choice has started a journey down a path towards ensuring that cannabis not only remains healthy and free of harmful chemicals, but is also made of the highest quality ingredients that states like Colorado can offer. Cannabis culture has always been about helping each other, and investing money back into local communities gives the industry the chance to give back and also make some high-quality cannabis products.

Chong’s Choice: www.chongschoice.com

Verde Natural: www.verdenatural.com

Medicinal Genomics: www.medicinalgenomics.com

The Growing Kitchen: www.thegrowingkitchen.org