Dispensaries Shine When Cannabis Meets Modern Design

Cannabis dispensaries in Colorado have come a long way from dingy decor and green crosses. Some, in fact, have emerged into award-winning centers, in part thanks to trendy design. We’ve seen modern design takeover many industries over the years, so it’s no surprise to see the new demand in chic dispensaries across America. One cannabis company in particular has paved the way for the new generation of designed dispensaries.

The Sweet Leaf cannabis empire was built six years ago on $9,000 cash and two maxed-out credit cards. The company came together with a solid vision: To better the lives of customers, employees and the community; to create something that the owners of the company could be proud of. Sweet Leaf is now a $50 million company which sits among the top five grossing cannabis businesses and license holders in the state of Colorado. They currently have nine operating dispensaries in Colorado and Oregon, with more shops opening across the U.S. in 2017. Each new location accentuates the company’s cheerful culture with vivid imagery that surpasses the previous one.

Sweet Leaf uses local marketing agency, HILIFE Cannabis Creative, to maintain their great retail branding. By challenging brands to break new ground and recognize the modern cannabis user, HILIFE works universally through the branding process with Sweet Leaf to make sure their products are presented in the most captivating way. The Sweet Leaf brand has been one of the most engaging projects for them over the time they have worked together.

Their success seems to originate from the value they place on style and individuality.

From the exterior signage to the interior design, apparel, labels, exit bags and more, you can’t escape Sweet Leaf’s playful branding in every corner of their stores. Illuminating cityscape murals and laser-etched benches in the waiting rooms showcase Sweet Leaf’s understanding that great design means great business. People flock to the welcoming centers where new customers quickly become regulars.

Sweet Leaf helps expand their fan base by participating in local philanthropic causes and sponsoring national events like the recent High Times Cannabis Cup in California. The Sweet Leaf brand has built a exemplary reputation in the industry. This year, Sweet Leaf was nominated for a whopping eleven Cannabis Business Awards, and took home awards in Most Valuable Brand and Best Retail Center, which speaks volumes.

“The cannabis industry is going nowhere but up and we’re prepared to grow along with it. Branding and contemporary design have enabled us to increase our scale across the U.S. and earn loyalty by delighting each customer who walks through our doors,” says Matt Aiken, Co-Founder.

Check out the newest Sweet Leaf shops yourself: www.sweetleafmarijuana.com/locations.