Louis “B-Real” Freese opened up his latest Dr. Greenthumb dispensary in downtown Los Angeles, California with a grand opening event on Oct. 18. The downtown location is the fifth cannabis store that B-Real has opened up in California.
Dr. Greenthumb was named after the 1998 Cypress Hill hit of the same name, which is about band member B-Real’s cultivation skills. The Dr. Greenthumb downtown location will also house the production facilities for B-Real TV‘s digital series The Smokebox. At the grand opening on Oct. 18, B-Real served as DJ for the audience after the ribbon cutting ceremony. Fellow rappers Raymond “Benzino” Scott and Shavarsh “Shavo” Odadjian also made guest appearances. Attendees 18 and older with a medical recommendation and all adults 21 and over were invited.
“We have a lot of history behind us as it relates to music and the pro-legalization movement. It’s a blessing to be able to build and grow our business throughout California,” said B-Real. “We put down roots of our first storefront in Sylmar and serving our community with a premium cannabis experience throughout the West Coast.”
B-Real also happens to be the first-ever CULTURE cover celebrity. “For so long, all the information in regards to all of its uses—aside from just smoking it—has been suppressed,” B-Real told CULTURE in 2009. “Basically, it’s important to know all about it.”
B-Real opened Dr. Greenthumb’s main location in Sylmar, California and eventually expanded and opened operations in Sacramento, San Francisco and Eureka. Last June, Dr. Greenthumb partnered with Driven Deliveries to set up a solid delivery system for its clients.
In honor of Nipsey Hussle, who was killed last March, the downtown location will sell OG strains under the fallen rapper’s brand The Marathon Cultivation. New flavors of Dr. Greenthumb’s signature cannabis line INSANE (including OG, Mac Eleven and Mimosa) will be unveiled monthly. Strains of Cookies (Gary Payton, Cereal Milk and London Poundcake 75) will be available as well.
B-Real preferred the medical cannabis model in California and actually publicly opposed Proposition 64, which imposed a large increase in regulations on cannabis businesses.