‘Tis the Season

[dropcap class=”kp-dropcap”]C[/dropcap]heerful and festive cards arriving in the mail, shopping for the hottest deals, warm cinnamon rolls in the morning and spiked eggnog in the evening—there are endless signs that the holiday season is upon us.

When it comes to holiday shopping, the experience wouldn’t be complete without small bells ringing outside of grocery stores as volunteers accept donations for mainstream charities. As we get ready to wrap up the year, there is also no denying cannabis culture’s focus on giving back to the communities we live in. While we support the sentiment, altruism shouldn’t be limited to the holiday season alone.

Year-round, our friends and neighbors are facing economical hardships, from not being able to feed their families to unemployment, low incomes and homelessness. Don’t limit your charitable actions to just the month of December—give back through donations and volunteer work year-round. And if you’d like to witness inspiring examples of how to act every day and month of the year, you need not look further than the cannabis industry.

Countless dispensaries, cannabis companies and entrepreneurs have adopted a culture of altruism into the identity and mission of their brands. While we can assume the desire to do this stems from compassion and dedication to helping others, it’s clear that these charitable actions also help dismantle the negative stigma that cannabis companies often face in mainstream society. It’s essential that as consumers we continue to support companies in the cannabis industry that elevate our identity and work to improve their surrounding communities.

Be inspired and find ways to support those in the industry who are so dedicated to giving back to their communities throughout the year. In this issue of CULTURE, you can rest assured that you’ll find everything you need to elevate your holiday celebrations. From our annual Holiday Gift Guide to infused and shareable dessert recipes, we’ve packed these pages with loads of holiday cheer.

Let’s continue to demonstrate through our actions the world in which we hope to live in. Happy holidays from the CULTURE family to you and yours.

Cheers!

Jamie Solis

Editor-in-Chief