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System of a Down’s Shavo Odadjian Expands Cannabis Line in Arizona



Photo courtesy of 22Red.

[dropcap class=”kp-dropcap”]S[/dropcap]ystem of a Down’s bassist Shavo Odadjian announced that his cannabis and lifestyle company 22Red is expanding to the state of Arizona. Products became available on Feb. 22 and can be found in Arizona’s more discerning medical cannabis dispensaries.

22Red is partnering with Curaleaf Holdings Inc. to release top-shelf medical cannabis products to patients throughout Arizona. Soon, patients can expect to find products including 3.5 gram jars of 22Red flower and one gram pre-rolls sold throughout Arizona dispensaries, including Curaleaf AZ Midtown, as well as SWC in Tempe, Arizona.

“I’m looking forward to bringing the southern California vibe to Arizona and beyond,” said Odadjian. “Expanding into the Arizona cannabis space was a longtime goal for 22Red. Working with Curaleaf has been a dream come true, as they are reputed as one of the top operators in Arizona and throughout the country. Through this partnership, we can provide Arizona patients with premium product and unparalleled consumer education.”

Phoenix New Times reports that 22Red is named after Odadjian’s favorite number, 22, which apparently pops up everywhere, including his birthday, wedding and elsewhere. Red is his favorite color. 22Red is also a record label, and Odadjian plans on releasing new music under his side project, North Kingsley. The company started in Los Angeles, California and has been exclusive to the California market until recently, when the company partnered with Nevada’s largest cannabis cultivator, Flower One.

22Red is also expected to release vape cartridges in the near future, and Odadjian said that he hopes to launch vape products by April 20.

Odadjian is Armenian-American bass player, and is praised for his contributions to metal and rock ‘n’ roll. In the past, Odadjian collaborated with Wu-Tang Clan founder RZA to provide music for Babylon A.D. As fans of System of a Down haven’t heard any new material since 2005—any new music is a welcomed blessing.



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