[dropcap class=”kp-dropcap”]A[/dropcap]s one of the most iconic actors of the cannabis community, Seth Rogen has finally broken into the cannabis industry. The Canadian recreational cannabis brand, Houseplant, launched on Wednesday as part of a collaboration with Canopy Growth. Rogen founded the company alongside Evan Goldberg.
The launch of this company comes after much hard work and dedication, as well as a love for the plant. “Houseplant is a passion we’ve brought to life through drive and dedication,” said Rogen in a press release. “Every decision we’ve made for the business reflects the years of education, first-hand experience and respect we have for cannabis.”
As Canadians, the co-founders are excited for their new business endeavor. “We are so proud to be launching in Canada, our home,” said Goldberg. “After spending five years diligently preparing for the launch of this company, we’re excited to be able to share our passion for cannabis with Canadians in this way.”
Each strain is offered in packaging that sports a warm retro color, the first product to be available will be Houseplant Sativa, which will be sold online and through provincially regulated retailers in British Columbia beginning in early April. Throughout the rest of the year, the brand will sell Houseplant Hybrid and Houseplant Indica strains, and the product line will include softgels and pre-rolled joints within the next year. Eventually, the product will be available for purchase throughout all of Canada.
Houseplant’s partner, Canopy Growth, is a leading international hemp and cannabis brand. Canopy Growth’s expertise has supported Rogen and Goldberg in achieving its vision and future success.
President and Co-CEO of Canopy Growth, Mark Zekulin, shared his company’s excitement in a press release. “We have been getting to know the Houseplant team for quite a while now and continue to be impressed by their understanding of the cannabis consumer, attention to detail, and drive towards their vision,” said Zekulin. “We could not be more excited to partner with them and work towards our shared goal of making Houseplant one of the largest cannabis brands in the world.”
Watch the Houseplant promo video here.