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Remember ‘Wilfred?’ Actor Jason Gann Embraces Hemp, Cannabis with Wilfred Brands

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While the premiere of the comedy series was shockingly more than a decade ago, it’s hard to shake the memory of the quirky Australian/U.S. black comedy FX show, Wilfred.

The show features co-creator and actor Jason Gann as the titular sassy, weed-smoking Wilfred, who appears as a normal canine to all of the other characters in the show, except Ryan (Elijah Wood) and the audience—For Ryan and viewers at home, Wilfred just looks like Gann dressed up in a dog suit.

The oddball show and fan favorite ran for four seasons and concluded in 2014, but it looks like Wilfred is still doing his thing, namely embracing the cannabis industry with his own brand, Wilfred CBD.

Gann is the CEO and founder of the brand, looking to spread the word about the healing powers of CBD and to help consumers find the best products for them, whether it’s a blunt, gummy, hemp flower or concentrate.

While adult-use cannabis is still federally illegal, the 2018 Farm Bill decriminalized CBD and hemp in the U.S., paving the way for a new industry and increased access for consumers around the country looking for alternative remedies to improve their daily wellness. With that move, along with other countries similarly easing the use of the crop worldwide, CBD is seeing its own renaissance in today’s modern world.

Wilfred CBD nods to this shift on its website, “Times are changing, and across the globe, minds are opening to CBD and hemp.” Gann also notes that a number of states deemed cannabis “essential” throughout the initial quarantines of the COVID-19 pandemic, potentially helping to further shift the narrative around the plant medicine.

The website also notes that Wilfred CBD uses the highest quality and highest potency CBD and hemp flower, and the products are sold at affordable, consistent prices to ensure access for a variety of consumers. Products ship throughout most of the U.S., though Wilfred CBD is also available in a number of retail locations throughout the country (namely, storefronts in California, Illinois, New York, Ohio, South Carolina and Washington).

And there is surely a lot to pick from, depending on the preferences of any given CBD consumers. Currently, the store offers three eighth varieties of premium delta 8 flower: House Blend – Lifter, Sour Space Candy and Special Sauce. All of these strains are also available to purchase as a one-gram blunt.

The store also offers individual packs of CBD Hemp Smokes, along with a full carton, delta 8 gummies (a four-pack and a 30-piece gummy jar) and delta 8 Skywalker diamond sauce.

For those looking for a psychoactive, THC-enriched experience, Wilfred also has you covered. While the fictional pup is forging ahead in the CBD space, Wilfred Cannabis is already equipped to supply California (and soon, Oregon) consumers with even more options.

“The feeling of freedom that comes with the responsible enjoyment of recreational cannabis, without fear of legal reprisals or negative stigma, cannot be undervalued. That’s why Wilfred Cannabis Pre-rolls has proudly launched in cannabis friendly California, USA,” the Wilfred Cannabis site reads.

Unlike some celebrity cannabis brands, Wilfred Cannabis notes that Gann has been integral to the brand since its inception, spending the last two years navigating “every aspect of California’s emerging cannabis industry” to deliver top-tier products to Golden State consumers, and now CBD consumers nationwide.

“We hope you enjoy Wilfred Cannabis Pre-rolls/Wilfred CBD HEmp Smokes as much as we’ve enjoyed bringing them to you,” Gann concludes on both sites.

To keep up with Gann and learn more about Wilfred CBD and Wilfred Cannabis, find him on Instagram.