Outside Lands Festival Welcomes Cannabis Sales and Consumption

Photo credit: Andrew Jorgensen/ Outside Lands

California’s legal cannabis market is reaching new heights as the state approved a permit to allow onsite purchases and consumption of cannabis at Outside Lands Music and Arts Festival in San Francisco between Aug. 9-11.

Alex Traverso, spokesperson for the Bureau of Cannabis Control, told Los Angeles Times prior to the event that attendees 21 years and older would be allowed to purchase and consume cannabis only at a designated area at the festival referred to as the “Grass Lands.”

“Permitting Grass Lands as the inaugural event is the first step in creating a safe cannabis event space for those aged 21 years and older,” said Marisa Rodriguez, director of the San Francisco Office of Cannabis. “Attendees will be able to purchase and consume lab-tested products away from the rest of the venue’s attendees.” According to Rolling Stone, “attendees will be able to purchase up to seven grams of non-concentrated cannabis (i.e. plant material), and two grams of concentrates (vape oils, edibles), across all vendors. Grass Lands will reportedly feature about 12 cannabis companies this year, most of whom sell their wares on the San Francisco delivery app Eaze, which is a sponsor.”

Even though the permit did face its share of opposition from anti-cannabis advocates regarding public consumption, some political leaders in San Francisco, especially Sen. Scott Wiener, expressed their support. “Cannabis is part of our culture—particularly at music festivals—and it makes sense to allow people to obtain it legally,” he said. “We need to move past prohibition, which doesn’t work.”

San Francisco approved onsite cannabis sale and consumption at the Outside Lands permit on a trial basis. If things go well, officials might approve other events to sell cannabis in the near future.

Officials have stated that cannabis consumption at events isn’t unprecedented and has been allowed before, albeit at a much smaller scale and within the cannabis industry only. “I think Outside Lands is unique in that it’s a large outdoor music festival in the park—not typically where cannabis events have been licensed,” Traverso said.

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