Mary Jane’s Medicinals – Colorado Company Highlight

Mary Jane’s Medicinals

Telluride, CO

(970) 369-0420

Interviewed: Dahlia Mertens, Owner

How would you describe your company?

We make all natural cannabis-infused topical products with a focus on whole plant medicine. Our most popular product is our award winning pain relief and healing salve, but our Heavenly Hash Bath and Lip Bong are very popular too. These products offer natural pain relief and healing without the psychoactive effects commonly associated with cannabis consumption.

What do you offer consumers/clients that others don’t?

Unlike other topical companies who use solvent extracted cannabis isolates in their products we use a whole plant infusion. We find this makes for a more therapeutic product because it utilizes the entourage effect—that the cannabis compounds are more effective when they can work together, than when they are isolated.

How and why did your company start up?

Mary Jane’s Medicinals (MJM) was conceived at the end of 2009. I was a massage therapist and started infusing a massage oil for use in my practice. Much to my surprise the oil did not just make for a more relaxing massage—it was doing so much more for my clients. Many reported back to me of chronic health and pain issues being relieved from use of the infused oil. This was very exciting to me. I did not know why the topical application of cannabis seemed to work so well at the time—but my clients experiences convinced me that there was a ton of potential here, so I developed the line and began driving around the state, knocking on dispensary doors and spreading the word about the efficacy of cannabis-infused topicals.

What words of advice would you offer anyone seeking to enter the world of cannabis business?

The cannabis industry has a very unique set of challenges other industries do not have to deal with. For example, banking, federal laws, taxation, and the very complex nature of state regulations. A solid understanding of these things is very important. In order to navigate all of that without letting it beat you down a genuine passion for the plant is necessary. The most successful and happy business owners I have encountered in this industry have that love for the plant and its potential for good. You have to really believe in what you are doing. A courageous spirit is probably mandatory as well.

What are the goals and vision moving forward, for your company?

As legalization spreads from state to state we would like to navigate expansion to many of these states. When cannabis becomes federally legal we would like to become a national leader in cannabis-infused topical products.

What do you hope to accomplish in the cannabis industry?

Cannabis has suffered the blows of widespread propaganda for so many years. That is changing now but it is a process to re-educate people about the many health benefits of this plant. Topicals are a great ambassador for the medicinal qualities of the plant because they do not elicit psychoactive effects—they simply have medicinal properties, and a LOT of them! So people that are wary or do not want to experience being “high” can benefit from use of these products while maintaining a clear head. Practically anyone can use topicals and get benefit from them. We are opening people’s minds up to this incredibly medicinal plant. So long story short we are endeavoring to help this industry to become more mainstream and accepted by more people who have been effected by the negative propaganda of the past.

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