Former L.A. Lakers basketball and Keeping Up with the Kardashians star Lamar Odom is launching a new venture called Rich Soil Organics, according to an April 5 press release. The company will sell various cannabis-related products, including flowers, concentrates, extracts and other CBD or THC infusions.
When it comes to medical cannabis, for Odom, his passion of the plant is personal. In the past, it’s helped him overcome some of his own demons.
“While going through rehab, I discovered certain strains that support wellness. So I decided to team up with Camp Green, a company that supplies organically grown, pesticide-free cannabis,” comments Odom. Odom, who prefers to vape pens filled with kush, is an advocate for opioid-free wellness solutions. “Friends, associates, and ex-teammates asked me what solutions I was using on my road back to recovery, and that’s when Rich Soil Organics was born. It’s a perfect time to offer these Cannabis solutions to the public who may be going through similar body issues as I am.”
Odom will partner with Camp Green, a premium quality grower of organic cannabis. Camp Green is also behind brands like Giancarlo Lucci, Krafted Organics, Yolo Grande and L.A. Broccoli.
“This venture comes at an absolutely perfect time as the stigma related to Cannabis is quickly fading away,” Camp Green VP of Marketing, Emery “Wolf” Morrison said. “People of all walks of life are becoming increasingly aware of the many wellness perks this remarkable plant can offer. Even local governments are showcasing an open mind, with herb being legalized in many states for both medical and recreational purposes.”
Rich Soil Organics plans on rolling out during the second quarter of 2018 in the California cannabis market. It’s the latest celebrity endorsement for a new line of cannabis products, which has become the norm in 2018.