Cannabis is making its way into every faucet of American culture, from food to drinks, television to live entertainment. Next on the list is one cannabis company that recently acquired a sponsorship for a title contender in boxing.
Kushy Punch, a California-based cannabis gummies, vape and gel cap producer, officially announced this new sponsorship earlier this week with Vanes “The Nightmare” Martirosyan. Martirosyan will soon be facing Middleweight Champion Gennady “GGG” Golovkin in a fight on Saturday, May 5 at 8 p.m. PT in Carson, California.
Martirosyan is a 31-year-old boxer who hails from Amovyan, Armenia (although currently he’s based in Glendale, California). He’s well-known for his two-time world challenger title, as well as being the World Boxing Council’s (WBC) number one world-rated super welterweight contender. According to Kushy Punch’s press release, he has had many additional accomplishments of the course of his career. “Martirosyan’s resume boasts NABF, NABO, WBO Inter-Continental, WBA International and WBC Silver championship victories with 21 knockouts and only 3 losses in his professional career,” the press release reads.
In the past, some members of various sports like MMA fighters Frank Shamrock and Ronda Rousey, or Nick Diaz, or UFC fighters like Michael Chiesa and Rosa Namajunas, have announced their support and consumption of cannabis. However this is the first time that official sports organizers have agreed to let the sponsorship proceed. Both the California State Athletic Commission as well as HBO (where the fight will be exclusively streamed), have approved Kushy Punch as a sponsor.
CEO of Kushy Punch, Ruben Cross, is welcoming this new acceptance of cannabis in boxing, especially from a business standpoint. “Our sponsorship signals a welcome turning point for the sport and how it is marketed to a new generation of viewers,” Cross stated in a press release. “As an underdog like us, Vanes embodies our core values: Hard work, a passion to be the very best, and an unrelenting dedication to improving our craft. Win or lose, we know he will take the fight to Golovkin.”
Via this partnership, Martirosyan will don the recognizable Kushy Punch logo on his boxing apparel. Likewise, his team will also show off the brand during the fight as well. Best of luck to both contenders!