How would you describe your company?
Keef Cola is one of the pioneering companies in the Colorado cannabis market. As a company, we have strived to build a reputation around quality, taste and superior branding. These goals have helped to build one of the most respected and admired brands in the industry.
What is your specialty?
We specialize in producing the highest quality CO2 extracts, infused beverages and vaporization cartridges in the market. This is achieved through our dedicated R&D team and a belief that our products are never “good enough.” One of our co-founders also founded Isolate Extraction Systems, Inc. (Colorado’s only certified CO2 extraction system manufacturer). We also specialize in license application consulting and intellectual property.
What do you offer consumers/clients that others don’t?
We offer the best cannabis-infused beverages on the market. In 2015, the Keef Cola Bubba Kush Root Beer became the first and only beverage to win a Cannabis Cup. Our Oil Stix Uncut cartridges are one of the only cartridges on the market that are strain specific, wickless, pure CO2 oil and have the terpenes re-introduced.
How and why did your company start up?
In January 2010, two brothers from Boulder, Colorado, one of the world’s most talented graphic artists, along with a photographer, came together to found Keef Cola. The core of our company consists of a number of friends and family members who grew up together in Boulder. We started the company to fill a market need in the edible and concentrate space. When we began, there were no beverages in dispensaries and our founders felt that due to its acceptance as both a reliable vehicle to deliver medicine and social libation, a beverage was the best way to enter the space. Having grown up in Boulder, the brothers and their friends were very familiar with cannabis and its culture.
With the changing landscape of MMJ and recreational cannabis, what do you see as the biggest challenges to your progress as a company?
This industry is always changing. It’s difficult to keep up with all the packaging changes. You invest a lot of money finding or creating packaging, only to have the rules change. We work really hard to be compliant in all aspects.
This industry is extremely competitive, and you look for anything that will set you apart from the competition. If you can be one of the first on the market with compliant packaging, you gain an advantage, so we try and stay one step ahead.
What words of advice would you offer anyone seeking to enter the world of cannabis business?
Buy an IES CO2 system. Be ready to work. It will always take twice as long, and be twice as expensive as you think. Be respectful for the competition.
What are the goals and vision moving forward, for your company?
We aim to be one of the leading cannabis companies in the world. Set the highest standard in quality, service, compliance, branding and consistency.
Where do you see your company in five years?
We see ourselves having the most widely distributed infused cannabis products in the world.
What do you hope to accomplish in the cannabis industry?
To be one of the most well respected and loved brands in the cannabis space and to help
#legalizeit the world over!