Jimmy Buffett recently announced that he is taking the name of his Coral Reefer Band to launch his own line of cannabis products called Coral Reefer™. Devoted “Parrotheads” most likely already know that the Florida-based singer has been a fan of the cannabis plant for most of his life, given his appreciation for margaritas and dreamy sunsets on the beach.
The iconic tropical-themed performer is partnering with Surterra Wellness and William “Beau” Wrigley Jr., formerly of the Wrigley gum empire. The line will include vape pens, lotions and gel caps and will be sold in Surterra Wellness’ chain of stores by next spring.
“Finally, ‘the time has come,’ as the Walrus said,” Buffett said in a Sept. 11 press release. “That time being the long overdue recognition of the numerous healing properties of cannabis. I have followed and studied with keen intensity the recent evolvement of the medical marijuana story and the path towards the simple common-sense conclusion that cannabis is good medicine and should be made available to all who need it. I feel that joining with Surterra, in the medical cannabis world, is the right place for Coral Reefer products to be.”
Currently Atlanta, Georgia-based Surterra Wellness runs ten brick-and-mortar medical cannabis stores spanning the length of Florida. Buffett’s Coral Reefer products will be sold exclusively at Surterra Wellness locations.
“Jimmy and the Margaritaville team have built premium brands that are widely admired and recognized around the world,” Wrigley said. “They share a long-term commitment to consumers and quality that we espouse at Surterra and together we have the infrastructure and capital to support fast growing, high-quality brands. We are thrilled to be partnering with them.”
Buffett’s Margaritaville restaurant chain has opened locations everywhere from Montego Bay, Ochos Rios and Negril, Jamaica to Cancún, Mexico.
— Jimmy Buffett World (@BuffettWorld) September 11, 2018
Buffett revealed to The New York Times last February that he’s given up margaritas and cannabis (plus carbs and sugar as well) at the age of 71. He’s certainly not opposed, however, to making a buck off of the popularity of cannabis in 2018.