How would you describe your company? What is your specialty?
Our company’s focus has always been clean extraction methods for creating premier cannabis concentrates. For the past four years, we have solely focused on performing supercritical CO2 extractions and refining them. Our flagship product is PURETM Upgrade, which was the first pure CO2 oil atomizer available to the Washington State market—released at the beginning of 2013. We currently offer two other product lines—the KoF TriconeTM, and Sticky LiqiudTM—and we will have a third product—rosin—coming out in the late fall of 2016.
What do you offer consumers/clients that other don’t?
We have been working with CO2 extraction for over four years—spending that time testing different methods and creating product consistency in the oils that consumers can depend on. Our products are simply pure cannabis oil without added terpenes, flavors, glycols or other oils (such as grapeseed oil, coconut oil or hempseed oil) that other companies add and call it “pure oil.” And despite not adding anything to our oils, we have perfected our methodologies to overcome the common misconception that “all CO2 oil tastes the same.” You can taste the difference in each strain we extract—rich, smooth and fully activated.
How and why did your company start up?
At the time, there were few companies creating supercritical CO2 extracts and none of them were located in Washington State. It was clear that Washington had a need and offered us a niche in the medical market that we could fill back at that time in March of 2012.
With the changing landscape of MMJ and recreational cannabis, what do you see as the biggest challenges to your progress as a company? Any advantages?
Here in Washington State, the ever-evolving and highly regulated business environment has proved challenging. Staying nimble, acting ahead of regulatory changes and pivoting quickly are the biggest challenges to any company in the Washington market. Our advantage is brand recognition because we’ve been around the longest and continue to diligently serve our customers needs without compromising on quality.
What words of advice would you offer anyone seeking to enter the world of cannabis business?
Do your homework and don’t always think that because “you grow/extract the best,” you’re going to become rich in this market. Like any new market, there is intense competition between equally talented individuals and companies. And unlike a lot of other markets, this is one of the most stringently regulated markets ever, which creates an immense level of ambiguity.
What are the goals and vision moving forward, for your company? Where do you see your company in five years?
A lot of people ask where we see ourselves in five years and it is incredibly difficult to answer that question. Four years ago in 2012, we never thought there would be a recreational market emerging this soon. Fast forwarding to today, this market has exploded quickly, and the changes keep coming rapidly. We hope to be in multiple states offering the same—and perhaps more—products.
What do you hope to accomplish in the MMJ industry?
We have decided not to enter the medical market at this time and are going to continue operating only in the recreational market for Washington State. However, we hope to be in other medical markets in other states—such as California and Oregon within the next year, and eventually in every market. Overall, our goal remains the same—to offer everyone of legal age extracts, utilizing the cleanest extraction methods with the best inputs—without using any additives, flavorings, other plant oils or cutting agents.