Honeydew, Humboldt County, California
Interviewed: Alex and Miranda Moore, Owners
How would you describe your company? What is your specialty?
Honeydew Farms is Humboldt County’s first permitted cannabis farm. Located in the highly coveted Mattole Valley, our family-owned, 900-acre agricultural preserve lies in the foothills of the Lost Coast King Range. We specialize in award-winning, sun grown flower that is hand-grown with passion, knowledge and sustainability.
What do you offer consumers that others don’t?
Not many companies can say that they have been part of the cannabis industry for 28 years. The knowledge alone that comes with that is immeasurable. Additionally, being family owned and operated, we are involved in every single step along the way. From hand-selecting each strain, to hand-cultivating, watering, harvesting and packaging, we are part of every process, and our passion and attention shows in the end product. We are able to keep the craft quality on a larger scale.
How and why did your company start up?
After moving to Humboldt in 1991, Alex got an opportunity to care take a piece of land in Honeydew. This is where he first learned to grow. He immediately discovered the undeniable medical benefits of cannabis and growing quickly became his passion. The passing of Prop. 215 in 1996 opened the door to cultivating cannabis legally, and Honeydew Farms collective was created. It wasn’t until 2016 that Humboldt County started issuing permits, and Honeydew Farms received the first seven conditional use permits in the state of California. We had a vision of what our authentic cannabis brand could become, and we continue to work on that vision every single day.
With the changing landscape of medical and recreational cannabis, what do you see as the biggest challenges to your progress as a company? Any advantages?
Being a self-funded company, a big challenge we face is competing against large corporations that have raised millions in capital and can sustain operating at a loss for long periods of time in order to capture market share. On the flipside of that, being an authentic company that has been in this industry for over 28 years gives us the advantage in that we have the knowledge and adaptability to make quick necessary changes. We actually work our farm daily and have eyes on what is going on at all times—plus we don’t have a boardroom to answer to.
What words of advice would you offer anyone seeking to enter the world of cannabis business?
Be stubborn about your goals, but flexible about how you get there.
What are the goals and vision moving forward for your company? Where do you see your company in five years?
We hope to have built a foundation in California that will be our platform for national, and eventual global, legalization. We would like our product to be accessible to all consumers no matter their location.
What do you hope to accomplish in the cannabis industry?
We hope to be a sustainable brand that can continue to, and expand, giving back to our community.