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High Times Holding Corporation Names Veteran Media Executive Kraig Fox President and Chief Executive Officer

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LOS ANGELES – April 3, 2019 – Hightimes Holding Corporation, the owner of legendary print magazine High Times along with the associated Cannabis Cup Festivals, Dope Magazine, Culture Magazine and Green Rush Daily, today announced the appointment of veteran media and live entertainment executive Kraig Fox as President and Chief Executive Officer. Fox will oversee the company’s rapidly expanding portfolio of global media, events and licensed properties. Adam Levin, who has served as High Time’s CEO since its acquisition by Hightimes Holding Corp in 2017, will now serve as the company’s Executive Chairman.

The announcement of Mr. Fox comes as High Times is raising one of the largest Regulation A+ funding initiatives in cannabis history in preparation for the public listing of its shares, expected later in 2019. The High Times Regulation A+ offering and has already generated more than 20,000 investors.

“Kraig’s operating and finance experience with public companies in the live entertainment, music and branding sectors makes him the ideal executive to take the High Times brand, our growing portfolio of assets and our business operations to the next level,” said High Times Executive Chairman Adam Levin. “As our operations expand globally, Kraig will provide both the personnel leadership and operational strategy to bring positive returns to those financially invested in the High Times brand. I couldn’t be more excited to have Kraig join us.”

Fox has already had an esteemed career which includes being part of the founding team and senior executive officer group behind Live Nation, Core Media (American Idol, Elvis Presley, Muhammad Ali) and as Senior Managing Director of Entertainment and Media at Guggenheim Partners and, most recently, Eldridge Industries. Mr. Fox has extensive experience in the public markets arena and in mergers and acquisitions.

“I believe that High Times is the most valuable and recognizable global brand in the cannabis sector and I am thrilled to be leading this rapidly expanding organization,” Fox stated. “This is an exciting time for cannabis globally, and I’m thrilled to be at the helm of this portfolio of properties and brands as we continue to expand both organically and through acquisitions.”

“As the leading ‘non-plant’ touching business in the industry, High Times is providing investors with an amazing opportunity to participate in the macro growth of cannabis. We plan on keeping our public offering open for a brief period as we conclude discussions with institutions and other major investors. Both the investor and cannabis communities recognize that High Times is uniquely positioned to empower the industry with positive long-term financial returns.”

Fox joins High Times at a period of rapid expansion, as High Times also owns and operates The Cannabis Cup, the world’s largest cannabis-themed series of events. Over the past two years, High Times has conducted a series of successful acquisitions, including three high-profile print and online media brands: CULTURE, DOPE Magazine and Green Rush Daily. High Times has also created a music label, a Video-On-Demand platform and successfully completed several licensing deals, as well as the re-release of its debut music record with distribution from retail giant Urban Outfitters. High Times has entered into definitive agreements to acquire The Big Show, a leading US based cannabis conference and exposition and Spannabis, the largest cannabis conference in the world based in Barcelona, Spain.

“Our portfolio of complementary businesses excels at connecting cannabis consumers with a variety of brands,” Fox said. “This is a lucrative time for the global cannabis industry, the High Times brand and for all of our company stakeholders.”

About High Times

For more than 44 years High Times has been the world’s most well-known cannabis brand – championing the lifestyle and educating the masses on the benefits of this natural flower. From humble beginnings as a counterculture lifestyle publication, High Times has evolved into hosting industry-leading events like the Cannabis Cup and the High Times Business Summits, while providing digital TV and social networks, globally distributed merchandise, international licensing deals, and millions of fans and supporters across the globe. In the world of Cannabis, High Times is the arbiter of quality.

Forward Looking Statements

This press release may contain information about Hightimes Holding Corp.’s view of its future expectations, plans and prospects that constitute forward-looking statements. Actual results may differ materially from historical results or those indicated by these forward-looking statements as a result of a variety of factors including, but not limited to, risks and uncertainties associated with its ability to maintain and grow its business, variability of operating results, its development and introduction of new products and services, marketing and other business development initiatives, among other things. For further information about Hightimes, Hightimes encourages you to review its filings with the Securities and Exchange Commission, including its Form 1-A Offering Circular dated July 26, 2018 and all subsequent filings, including its Current Reports on Form 1-U. For more information, or to consume some of our content, visit us at HighTimes.com, @HIGH_TIMES_Mag on Twitter, @hightimesmagazine on Instagram, or on Facebook at: https://www.facebook.com/HIGHTIMESMag/

 

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Strain of the Week: Orange Cookies

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January is known for a few things. First, New Year’s resolutions (that tend to fade in interest after about 30 days), second is honoring the legacy of Martin Luther King Jr., and of course, third is the annual return of Girl Scout Cookies. Having been in the cookie business since the 1920s, the Girl Scouts have consistently built up a cookie empire to help break countless Americans from their lofty goals of eating healthy and losing weight. This year, the organization unveiled a new cookie, called “Toast-Yay!” that offers a crunchy cinnamon flavor inspired by arguably the best breakfast foods—French Toast. While the hype for cookies is ever present, the year-long obsession with cookies-related strains is hard to beat.

There are numerous strains that are made famous through sporting the “Cookies” name, such as Orange Cookies. Not only identifiable as a flavor that the Girl Scouts organization doesn’t embrace (they offer some lemon flavors instead), but this strain also offers a beautifully light orange blossom scent as well. The large, dense buds that made up our sample of Orange Cookies was bright green, and nearly oozed trichomes by the look of the white sheen that covered its surface. As a result, it’s sticky in every sense of the word.

Upon inhalation, the smoke is smooth and pleasant, and brings on an interesting cerebral buzz that settles into full blown euphoria as it spreads throughout the body. While your muscles are soothed and relaxed of nearly all tension, your body is calm and relaxed—but that doesn’t mean that you will be completely sedated or disoriented. Orange Cookies not only has a unique flavor profile, but it also helps in alleviating symptoms of anxiety and depression for some consumers. It’s the perfect way to sit inside and count the days until a warm spring day arrives.

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Legal Cannabis Linked to Increase in Junk Food Sales

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A look at the consumption habits of Americans has revealed that high-calorie food sales tend to increase in places where cannabis is legal.

Published in the journal Economics & Human Biology, a Georgia State University study examined the link between food sales of high-calorie and high-sugar snacks and in places where cannabis was legalized. Headed up by economist Alberto Chong and Michele Baggio, the study showed that junk food sales increased by 6.3 percent in sales when cannabis was legal in the region.

“You think marijuana does no harm—that’s pretty much the consensus today,” Chong told The Academic Times regarding the recently published study and the implications behind it. “But there are unintended consequences, and one of them is the fact that you really get very hungry and you start eating crap.”

The study looked at three states with legal cannabis, Colorado, Oregon and Washington. It compared cannabis data to the Nielsen Retail Scanner Data in those states before and after cannabis was legalized, looking for sales of junk food in drug stores, convenience stores, and grocery stores. It noticed a marked increase across the board following legalization.

The research was originally published in a paper in 2019, and recently released in a journal. Specific spikes in sales they tracked include chip sales increasing by 5.3 percent, cookie sales by 4.1 percent, and ice cream by 3.1 percent.

Those involved in the research product hope that these trends will be taken into consideration for future legalization ventures. Previous studies by Chong and Baggio looked at how cannabis increases sexual activity and raises the birth rate. Additionally, they tracked a decrease in alcohol sales due to cannabis legalization.

Statistical information about how cannabis impacts things like sexual activity, alcohol use and cannabis use are important to crafting the best policies for regulation as cannabis moves forward.

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Europe Cannabis Testing Market Expected to Reach $770 Million By 2027

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The European cannabis testing market is expected to grow to a little over $770 million USD from $431.58 million in 2019. The market is expected to grow with a Compound Annual Growth Rate (CAGR) of 7.7 percent from 2020 to 2027.

A new report, “Europe Cannabis Testing Market to 2025 – Regional Analysis and Forecasts by Type ; Services ; End User and Country,” outlined the growth of the industry to 2025. The growth of the market can be attributed to the European government funding cannabis research for doctors as well as the increasing demand for researching cannabis quality. The report mentions non-medical uses of cannabis and problems with CBD oil products are likely to have a negative impact on the growing market.

The European cannabis testing market is split into three segments: testing laboratories, drug manufacturers and research institutes. In 2019, the testing laboratories held the largest share of the market and is expected to continue growing due to testing performed in the reference labs for various diseases.

In February 2019, members of the European Parliament (MEPs) passed a joint resolution supporting medical cannabis. The resolution allows doctors to use their best judgment in prescribing cannabis-based medicines, and calls on MEPs to address barriers that prevent cannabis research. The aim is to clearly distinguish between what is considered medical-use cannabis and what is considered non-medical.

Currently, there are no countries in the European Union that allow smoking cannabis or home-growing for medical purposes. The World Health Organization has previously recommended that CBD should not be classified as a controlled substance. The European Union has already approved a CBD-based medicine that helps treat severe seizures.

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