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Gracious Green Garb
Cannabis clothing brands are currently carving out their own niche in the Denver scene. While not essential to the consumption process, pro-green clothing brands are a great way to show support of the cause in addition to benefitting the environment, since a lot of brands use fibers like hemp, which is more sustainable than many other fabrics.
Local company StashTagz is making its mark on the local industry with a collection of unique, strain-specific tees. The only products StashTagz sells is shirts targeted to popular cannabis strains, like a pink shirt with a coughing berry for Strawberry Cough, and a blue shirt with a sleeping woman to represent Blue Dream. The styles are unique, simple and consistently highlight beloved strains.
“We want you to support marijuana without shoving it down people’s throats. There are plenty of T-shirts available for people to purchase with weed leaves all over them. We design shirts that are incognito in a way.”
“StashTagz is inspired by a missing piece in the cannabis industry,” explained Jared Hujing, founder and company owner. “The idea started with wanting to bring an iconic image to every strain of marijuana. We aren’t using corny clipart or generic tiles.”
The inspiration behind the brand is to support the industry without making potentially obnoxious prints that call out the wearer as a cannabis consumer at every turn.
“The goal of every StashTagz design is not to scream marijuana,” he explained. “We want you to support marijuana without shoving it down people’s throats. There are plenty of T-shirts available for people to purchase with weed leaves all over them. We design shirts that are incognito in a way. If you are in the ‘know,’ then you know what the shirt is all about.” Hujing continued to share that people who aren’t in the “know,” might appreciate the design of the shirt without knowing it is cannabis-related. This gives individuals in states where cannabis isn’t socially acceptable a way to sport the cause without being extremely obvious.
The current goal of StashTagz is to release a new strain-specific shirt every month of 2017. The company also plans to introduce a line of men and women’s tank tops in May. To support this, the company is developing a strain of the month package, which will feature special promotional items that complement the T-shirt strain that is being highlighted that month.
When it comes to legalization, Hujing is positive about the direction that the state is taking, but would like to see even more change allowing for access to medicinal and recreational cannabis.
“I think that we are conditioned to think that the grass is always greener, but in some instances, we should be happy with how far we’ve come and not always be looking for something to change,” he stated. “One thing I do think needs to change is moving towards the entire state allowing for recreational sales. Cities like Colorado Springs, Gunnison and Lakewood need to come to terms with how much they are enabling the grey market. Not to mention cities like Greeley, Grand Junction and Castle Rock that don’t even allow for medical sales.”
