Former Twitter Executive Joins Cannabis Producer
Joel Lunenfeld
[dropcap class=”kp-dropcap”]N[/dropcap]orCal Cannabis appointed former Twitter Vice President of Global Brand Strategy Joel Lunenfeld to serve as the company’s chief marketing officer. Twitter’s explosive growth over the years makes Lunenfeld a worthy candidate and an asset to help the brand expand.
NorCal Cannabis operates a 100,000 square-foot indoor flower canopy to supply manufacturing, processing, packaging and distribution operations. In his new role, Lunenfeld will help to build NorCal Cannabis’ corporate identity, brands and retail concepts.
“NorCal is blending historic, vertically-integrated skills with a technology and supply chain offering that is changing the way consumers interact with brands,” Lunenfeld stated in a press release. “I’m incredibly excited to join the team at NorCal as we lead California into a bright future of cannabis for consumers and the industry at large. I’ve always been a strong believer in the power of communities to build brands. At Twitter, I worked with influencers and communities on our platform to help build their brand. In the work of cannabis marketing, influence, education, and community are the key tent poles of building consumer trust and love. NorCal Cannabis will be a leader in building brand and consumer trust.”
Rookie and a Vet https://t.co/3DIP2O4ZBQ
— Joel Lunenfeld (@joell) March 5, 2019
Twitter boasts 126 million daily users in 2019 and Lunenfeld played a role in the Twitter’s growth during his time with the company. “Joel was vital to the growth and development of Twitter over the past few years. His experience at building global, disruptive brands is a perfect fit for NorCal as we are building the most impactful brand in California cannabis,” stated Douglas Cortina, NorCal’s Chief Executive Officer. We’re looking for him to take his unparalleled mix of marketing, new media and branding experience to an industry like cannabis that is still writing the rules.”
According to NorCal Cannabis’ website, the company expects to see five retail stores open in 2019, after receive state licenses for its operations.
