How would you describe your company? What is your specialty?
Fairwinds Manufacturing is a cultivation and processing facility. All of our products are derived from cannabis that we cultivate within our state-of-the-art indoor facility. Fairwinds was started with the intention of producing premium quality, innovative cannabis products that cover the broad market desires. We now produce both CBD- and THC-dominant vape cartridges, tinctures, capsules, beverages, candies, oil concentrate as well as small distributions of premium flower to select stores.
What do you offer consumers/clients that others don’t?
Our focus at Fairwinds is the development and production of premium quality and unique products, several of which incorporate a blend of some of the most amazing herbs in the world along with THC- and CBD-dominant cannabis. Unlike with infused product based companies, we do not purchase and utilize leaf and popcorn bud trim for our products as it is not possible to control the quality of material sourced elsewhere, nor is it possible to guarantee it is clean, fresh and pesticide-free. People are shocked to learn that we take a room full of the most beautiful trichome rich, colorful flowers and process 100 percent of them into oil. We have an incredible CBD strain that tests at over a 30:1 CBD to THC ratio.
How and why did your company start up?
Fairwinds was designed to be a cutting edge cannabis technology and product development company driven by the passion to provide the most amazing wellness and enjoyment inspired cannabis products. Our goal is to catapult this industry forward in the most professional way and provide the consumers a diverse family of premium quality products that appeal to a very broad and diverse customer base. Cultivating and developing elite strains of cannabis and advanced products derived from this amazing plant is truly a science from A to Z and our team of professionals ensure Fairwinds is always providing the best products in the industry and remaining regulation compliant.
With the changing landscape of MMJ and recreational cannabis, what do you see as the biggest challenges to your progress as a company?
One of our current challenges is that there is a lot of competition from businesses that won’t be around for very long. They got into this industry expecting it to be easier or more profitable, and now since they are not making ends meet, they are dropping their prices to unsustainable levels to get on the shelves of retail partners whom have limited real estate available with so many processors in the market. That strategy may help them cover their monthly bills on a dying business, but it devalues the value of the product to the consumer across the entire industry and makes it a much more difficult business environment.
What words of advice would you offer anyone seeking to enter the world of cannabis business? More specifically . . . what is unique to this type of work / this industry, in your opinion?
Despite what the majority of those whom currently are involved and those who inspire to be involved, this is not an easy, get rich quick industry. It is a complicated and competitive business and just like the majority of other industries, I believe only the top performing companies operated by business professionals with serious endurance and perseverance will achieve long term success. Be prepared to work hard eight days a week and be sure your heart and passion is where it needs to be.
Any sneak peeks on new products or news you’d like to share?
We have so many exciting products coming out, targeted for both the medical and recreational markets. We just recently launched our RTM (Ready To Mix), a THC- and CBD-infused dry powder drink. We have an amazing, effective line of cannabis products that are truly remarkable in their life changing ability.