How would you describe your company? What is your specialty?
We started this adventure in January 2015 and are excited to call ourselves industry leaders in the world of extractions. We consider ourselves dynamic and customer driven. Dynamic because we employ the best of the best to work towards the goals set forth by Craft to strive to provide the highest quality cannabis concentrates and infused products. We are also customer driven, by focusing on the Craft community and staying committed to our people, our process and our products. We care about what the Craft community wants and every day we, at Craft, work to meet their needs.
What do you offer consumers/clients that others don’t?
There are many factors that set Craft apart from our competitors, the very best quality product, next day shipping, personalized customer service, partnerships to develop growth and so on. The real difference is reached through our company values:
At Craft Communication is key, Communication with our consumers, our clients—the dispensaries, with our staff and with each other. We Respect one another and the ability we have to operating in this industry. We pride ourselves on the Artistry we bring to our customers with each product we make. We are a Family, working together every day to create the most beautiful existence we call Craft, an existence we take very close care of. We have developed long standing Trust within the Craft community realizing that they will receive a quality product we stand behind.
How and why did your company start up?
How did the idea of Craft start? Simple, we were looking for something different, something better. We realized that with the basics of making a quality product, having individualized customer service and setting the bar high to find committed people to work and build Craft we could be successful in achieving something great.
With the changing landscape of MJ/MMJ and recreational cannabis, what do you see as the biggest challenges to your progress as a company? Any advantages?
Yes, there are challenges in running a business in this industry, there are changing regulations constantly to stay on top of and of course the fact that we are operating a company in a federal gray area, but the opportunity to bring such a multifaceted product with so many benefits to people is very exciting. We will take on the challenges day by day and plan for the future.
What are the goals and vision moving forward, for your company?
Our vision is simple and precise; Craft is committed to becoming the market leader in all open markets in the cannabis industry. We intend to grow and develop as we have.
What do you hope to accomplish in the MMJ industry?
We hope to accomplish to provide the highest quality products, building long standing partnerships and exceeding the expectations of our Craft community.