Charlotte’s Web Launches Hemp Research Project 

Photo: Hemp growing at Rodale Institute, a global leader of regenerative organic agriculture, in Kutztown, PA. 2019 marks Rodale Institute’s third year of industrial hemp research. (CNW Group/Charlotte’s Web Holdings, Inc.)

Charlotte’s Web Holdings announced a groundbreaking research initiative with Rodale Institute and Natural Care to explore regenerative organic hemp farming, according to a July 18 press release.

Charlotte’s Web is one of the leading brands in hemp-derived CBD products. Research will take place at Pocono Organics, a start-up regenerative organic farm in Long Pond, Pennsylvania. The research will take place at the Pocono Organics farm, and researchers will examine new CBD-rich varieties, weighing the impact on soil health, nutrient consumption, and its ability to suppress weeds.

“We’re very proud to be an active partner supporting this research, which aims to bring regenerative agriculture to hemp in this region of the country, through our collaboration with Rodale Institute, Natural Care, and Pocono Organics,” said Deanie Elsner, CEO of Charlotte’s Web. “As the industry leader, Charlotte’s Web aims to continually raise the bar for responsible hemp farming practices. It is our intent that the data from this research will support furthering sustainability for hemp farming.”

A study conducted by Rodale Institute estimates that if we converted the world’s croplands and pastures to regenerative organic agriculture, we could offset an entire year’s worth of global carbon dioxide emissions.

“As hemp farming returns to the United States, we’re excited to lead the way in working with farmers to grow this crop without synthetic fertilizers and pesticides, and in a way that supports soil health and the health of people and the planet,” stated Jeff Moyer, who serves as Rodale Institute executive director. Rodale Institute’s hemp research is in its third year, and researchers are exploring the plant’s ability to suppress weeds. Preliminary results indicate that hemp is a viable cash crop and can serve as a cover crop for potential farmers.

CBD is at the heart of the mission of Charlotte’s Web. The company’s products include CBD Oil tinctures, CBD capsules, CBD topicals, as well as CBD pet products.

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