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Celebrating 10 years of CULTURE

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Longtime fans of CULTURE have seen a clear evolution of our magazine throughout the years. Many changes have occurred, and even more monumental events have happened in the cannabis industry since our first issue debuted to the world. It was in June 2009 that CULTURE’s first issue became available, and we want to thank all of our readers for enjoying our content!

CULTURE began as a medical cannabis-only magazine. Back then, recreational cannabis was not yet legal and the existing stereotypes surrounding cannabis culture were still widely present. On the cover of Issue 1, we asked two important questions. “Can marijuana prevent cancer?” was one of them, a popular topic of discussion. Fortunately, our second question, “Will marijuana finally be legal in California?” finally has an answer.

First and foremost, CULTURE has always offered news. The news from 2009 is familiar but expectedly dated. Issue 1 contains California-based stories about Los Angeles closing dispensary loopholes and how a Northern California grower got a 10-year prison term. It also contains notes of how the Illinois Senate passed a bill to allow those with serious medical conditions to use cannabis as medicine. But the main focus, of course, is questioning what the future might hold for California as a recreational cannabis state. “With so many politicians stepping forward to bravely discuss the topic, the prospects for California’s believers in the benefits of marijuana are bright than ever,” wrote author Jasen T. Davis. Little did the CULTURE team know how Colorado would end up becoming the first state to legalize recreational cannabis years later.

CULTURE became well-known for its strain reviews, which back in 2009 were called “Strain of the Month.” Classic strains such as Bubba Kush, Hindu Kush, L.A. Confidential, Super Sour NYC, Bullrider and Purple Erkel were featured to display an array of popular indica, sativa and hybrid varieties. Since then, CULTURE reviewers have reviewed close to 5,000 products, including edibles and concentrates in addition to flower.

Most importantly, Issue 1 features the introduction of our first cover feature—B-Real from Cypress Hill. He spoke with author Brooke Ellis about activism, President Barack Obama and of course, how far cannabis has come. “For so long, all the information in regards to all of [cannabis’] uses—aside from just smoking it—has been suppressed. Basically it’s important to know all about it,” he told CULTURE. “Now, given the state of the economy, people are more open to learning what it’s about because they know it’s been the No. 1 cash crop in America, second to none. Everybody talks about it. It’s definitely time for these guys in Congress, the Senate and the feds to start recognizing what’s going on, because they need a new revenue stream to put a dent in the deficit. I think it’s that time, when people need to open their minds to the possibility of legalization. For all of is benefits, not just to help the economy, but the medical aspects as well.”

Now CULTURE has celebrated 10 years and over 100 issues of unique, cannabis lifestyle content. Exclusive interviews with over 100 celebrities sharing their thoughts and ventures into the industry. Countless news stories covering the most important news every month. Now in the cannabis content game for more than a decade, CULTURE is excited to see what the future brings.

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Strain of the Week: Orange Cookies

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January is known for a few things. First, New Year’s resolutions (that tend to fade in interest after about 30 days), second is honoring the legacy of Martin Luther King Jr., and of course, third is the annual return of Girl Scout Cookies. Having been in the cookie business since the 1920s, the Girl Scouts have consistently built up a cookie empire to help break countless Americans from their lofty goals of eating healthy and losing weight. This year, the organization unveiled a new cookie, called “Toast-Yay!” that offers a crunchy cinnamon flavor inspired by arguably the best breakfast foods—French Toast. While the hype for cookies is ever present, the year-long obsession with cookies-related strains is hard to beat.

There are numerous strains that are made famous through sporting the “Cookies” name, such as Orange Cookies. Not only identifiable as a flavor that the Girl Scouts organization doesn’t embrace (they offer some lemon flavors instead), but this strain also offers a beautifully light orange blossom scent as well. The large, dense buds that made up our sample of Orange Cookies was bright green, and nearly oozed trichomes by the look of the white sheen that covered its surface. As a result, it’s sticky in every sense of the word.

Upon inhalation, the smoke is smooth and pleasant, and brings on an interesting cerebral buzz that settles into full blown euphoria as it spreads throughout the body. While your muscles are soothed and relaxed of nearly all tension, your body is calm and relaxed—but that doesn’t mean that you will be completely sedated or disoriented. Orange Cookies not only has a unique flavor profile, but it also helps in alleviating symptoms of anxiety and depression for some consumers. It’s the perfect way to sit inside and count the days until a warm spring day arrives.

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Legal Cannabis Linked to Increase in Junk Food Sales

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A look at the consumption habits of Americans has revealed that high-calorie food sales tend to increase in places where cannabis is legal.

Published in the journal Economics & Human Biology, a Georgia State University study examined the link between food sales of high-calorie and high-sugar snacks and in places where cannabis was legalized. Headed up by economist Alberto Chong and Michele Baggio, the study showed that junk food sales increased by 6.3 percent in sales when cannabis was legal in the region.

“You think marijuana does no harm—that’s pretty much the consensus today,” Chong told The Academic Times regarding the recently published study and the implications behind it. “But there are unintended consequences, and one of them is the fact that you really get very hungry and you start eating crap.”

The study looked at three states with legal cannabis, Colorado, Oregon and Washington. It compared cannabis data to the Nielsen Retail Scanner Data in those states before and after cannabis was legalized, looking for sales of junk food in drug stores, convenience stores, and grocery stores. It noticed a marked increase across the board following legalization.

The research was originally published in a paper in 2019, and recently released in a journal. Specific spikes in sales they tracked include chip sales increasing by 5.3 percent, cookie sales by 4.1 percent, and ice cream by 3.1 percent.

Those involved in the research product hope that these trends will be taken into consideration for future legalization ventures. Previous studies by Chong and Baggio looked at how cannabis increases sexual activity and raises the birth rate. Additionally, they tracked a decrease in alcohol sales due to cannabis legalization.

Statistical information about how cannabis impacts things like sexual activity, alcohol use and cannabis use are important to crafting the best policies for regulation as cannabis moves forward.

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Europe Cannabis Testing Market Expected to Reach $770 Million By 2027

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The European cannabis testing market is expected to grow to a little over $770 million USD from $431.58 million in 2019. The market is expected to grow with a Compound Annual Growth Rate (CAGR) of 7.7 percent from 2020 to 2027.

A new report, “Europe Cannabis Testing Market to 2025 – Regional Analysis and Forecasts by Type ; Services ; End User and Country,” outlined the growth of the industry to 2025. The growth of the market can be attributed to the European government funding cannabis research for doctors as well as the increasing demand for researching cannabis quality. The report mentions non-medical uses of cannabis and problems with CBD oil products are likely to have a negative impact on the growing market.

The European cannabis testing market is split into three segments: testing laboratories, drug manufacturers and research institutes. In 2019, the testing laboratories held the largest share of the market and is expected to continue growing due to testing performed in the reference labs for various diseases.

In February 2019, members of the European Parliament (MEPs) passed a joint resolution supporting medical cannabis. The resolution allows doctors to use their best judgment in prescribing cannabis-based medicines, and calls on MEPs to address barriers that prevent cannabis research. The aim is to clearly distinguish between what is considered medical-use cannabis and what is considered non-medical.

Currently, there are no countries in the European Union that allow smoking cannabis or home-growing for medical purposes. The World Health Organization has previously recommended that CBD should not be classified as a controlled substance. The European Union has already approved a CBD-based medicine that helps treat severe seizures.

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