Company Canndescent Drops Strain Names for a New Classification System

Classifying cannabis by strain name is a poor way of identifying cannabis. Consumers rarely come across a pure landrace strain. During the ’60s and ’70s, growers began to implement a rudimentary system of identifying types of cannabis seeds based on their characteristics. Current strain names have little to do with the origin of the strain or the effect. Canndescent is introducing a new, more useful and effective way to classify cannabis. The company’s effects-based system of classification is based on the effects that the user desires, rather than irrelevant strain names that usually have nothing to do with the origin of the product.

Many companies are choosing to opt out of using traditional strain names entirely. Some strain names, such as Girl Scout Cookies, have stirred up controversy over the choice of words. A new, more effective classification system is needed. The effects-based system that Canndescent uses begins with five categories: Calm, Cruise, Create, Connect and Charge. The company names the system of pairing cannabis with the desired effects “The Art of Flower™.” The company also provides strain-specific tasting notes and numbering to help users gauge the specific desired effect they are seeking.

“You shouldn’t need to bio-hack your body through a periodic table of ominous strain names like Durban Poison and Train Wreck just to buy some pot.” Adrian Sedlin, CEO of Canndescent, stated in a press release.  Sedlin continued, “The way Apple made computing more intuitive and Google streamlined search, we want to democratize strain selection and provide users the opportunity to curate their life experience. Google asked, ‘What do you want to know?’  Canndescent asks, ‘How do you want to feel?’”

Currently, Canndescent has 24 strains under its system, says it can accommodate up to 500. “Strain names no longer communicate usable information because different growers cultivate the same strain using different phenotypes, grow mediums, nutrients, environments, skills and pesticides,” Canndescent’s EVP of Operations, Rick Fisher, added. Canndescent’s color-coded, easy-to-understand, consumer-friendly system could help redefine how we classify cannabis strains.