Nick Kovacevich, Kush Bottles
Every day, more people are getting on board that cannabis should be decriminalized, legalized or made available as medicine. However, many are still concerned about how to keep cannabis out of the hands of children. Most kids know to avoid alcohol, but the worry is that tasty-looking edibles or other disguised products could be accidently ingested. Thanks to the innovations of people like Nick Kovacevich at Kush Bottles, parents who use cannabis can rest easy. Kovacevich and his team are helping to create safe, child-resistant packaging that will protect children from products, even if they do accidently get their hands on cannabis. CULTURE caught up with Kovacevich to talk to him about the ever-changing industry and how his products are providing people with peace of mind.
“We got started in 2010, and our goal was to bring child-safe, pharmaceutical-grade packaging to the emerging legal cannabis industry. Our mission was to legitimatize the industry,” explained Kovacevich. “We looked at what was being called medical marijuana at the time and a lot of the practices weren’t exactly up to medical standards, so I think that’s when we came in and wanted to provide something that was child-resistant, medical grade, compliant and above board. We changed the perception of marijuana and allowed the industry as a whole to be painted in a better light.” Through their innovative product, Kush Bottles are offering safety and security to parents and adults who use cannabis.
Ashley Preece-Sackett, Cascadia Labs
As the cannabis industry expands, it’s hard not to constantly be struck with new ideas for businesses and services needed by the industry. So it’s no surprise that Ashley Preece-Sackett, the Founding Chapter Chair of Portland, Oregon’s Women Grow Branch, came up with the much-needed concept of the Ethical Cannabis Alliance. The idea behind this group is to act as a resource for those in the cannabis industry who want to abide by standards and have good practices, and who also want to network and make the industry a communicative and positive place. With a background in horticultural science, Preece-Sackett is interested not just in the legal and business sides of the industry, but also in growing great cannabis that meets industry standards.
“With Ethical Cannabis Alliance I would like to gather the voice of the nation and eventually the global voice, to find out what the industry would like to see as far as standards for environment and labor,” Preece-Sackett told CULTURE. “I would like to unify that voice, and then execute on offering a certification body so that people can voluntarily get a certification to show that the business model and the practices they use are above par. Right now there is nothing really available to show they are different than the next person, so I’d like to try and make that happen, but rather than use my own opinion and thoughts on the industry, I want to gather what others want to see.”
Anthony Silvaggio, Humboldt Institute for Disciplinary Marijuana Research
One area of the cannabis industry that often gets overlooked, but shouldn’t, is the academic realm. In addition to all the medical research that needs to be done in the world of cannabis, it is also necessary to study the social and cultural aspects of cannabis to understand why it has been feared and discriminated against, and why many people find refuge with the plant. As Assistant Professor of Sociology at the Humboldt Institute for Interdisciplinary Marijuana Research, Anthony Silvaggio got to witness the drug war first-hand in his home state.
“[I want] to enhance knowledge available to communities, researchers, educators and others in better understanding the past, present and potential future role of cannabis at it relates to the regional economy, workforce development, health, environment and community,” he told CULTURE. “Having lived in Humboldt County, the center of cannabis culture and economy for two decades, I’ve witnessed the militarization of the drug war and the state terrorism that was brought on cannabis communities as a result of insane prohibitionist drug policy. These events led me to teaching courses and conducting research on the collateral damage of the drug war. As an environmental sociologist, I was most interested understanding the environmental consequences of the war on drugs in the region, and how drug war policies have exacerbated environmental devastation on public and private lands.”
Tony Verzura, United Cannabis
Those who have used cannabis as medicine first-hand know best how beneficial it can be, and often end up dedicating themselves to furthering the cause of medical cannabis once they’ve been healed by the plant. Tony Verzura, Chief Technical Officer of UCANN United Cannabis and A.C.T. Now, is one of those cases. Once a pain medication addict combatting pain from multiple car accidents with oxycodone, Verzura discovered cannabis during the lowest point in his struggle with pain pills. Thanks to the plant, he was able to get back his appetite and gain weight, sleep through the night and get rid of a lot of his physical pain.
Now, Verzura is developing additive-free medicines for other patients in need, and giving back through the industry as an advocate and philanthropist. “I am hoping to make a large impact on people in need of a medicine that is plant based, not synthetic, and can offer an improvement in their lives” Verzura explained. “And ultimately, I am hoping to have the world see this as a neutral supplement, a supplement that our body needs, and not something to be looked at as just a way to get high. My long-term goal is to help touch as many patients as possible, give them an alternative, let them know not everything has to be synthetic based.”
Thomas Lavigne, Cannabis Counsel P.L.C.
The cannabis industry is quickly growing and expanding, and in order to keep up with the quickly changing regulations, and lack of regulations in some area, it is extremely helpful to have knowledgeable legal counsel on hand. That is where attorneys like Thomas Lavigne of Cannabis Counsel P.L.C. law firm come in. Lavigne started practicing in Hawaii where he took his first cannabis case and realized how much the industry needed help in areas like compliance and copyright law. He dove further and further into the industry until his current practice was born.
“Cannabis Counsel is a growing law firm and what we want to achieve is representing clients and finally coming into the daylight and getting licenses, building successful, profitable businesses and servicing this market place which is a significant and large market place,” Lavigne explained. “We want to help clients with new business and products to get licenses, cultivators to get grow licenses, facilities that need to be in compliance and companies representing scientists. And then we also represent people’s constitutional rights and upholding those before the highest courts.” In addition to his paid legal work, Lavigne works with MI Legalize in Michigan to push for patient and usage rights, and even educates his personal care doctor during visits about the benefits of cannabis.
Bianca Green, Spark the Conversation
Those in media get to sit back and watch the entire show unfold, and for individuals involved with cannabis media, the view is particularly special. Not only do members of the cannabis media get to chart the progress of one of the most exciting new cultural and economic movements, they also get to shape it, because what they write about shapes how people perceive the industry. For Bianca Green, who started out as a High Times correspondent for the West Coast, and later produced the documentary Culture High, having a front-row seat to the ups and downs of the industry was second nature. Her inside knowledge and passion for the cannabis industry prompted her to start Spark the Conversation, the non-profit media platform she has been using to spread her message.
“Spark the Conversation’s goals are to continue changing the stigma of cannabis and people who use it and to keep the conversation going,” Green explained. “In 2017 we are launching podcasts, video series and content that focus on the zeitgeist of the culture through an advocacy angel. We are a fundraising platform also, so we raise money to give to organizations that are fighting for personal freedom, cannabis and environmental issues. We want to honor a community voice. We feel ending the drug war is a priority and it can only be done collectively. Because we are a 501c3, we can bring brands together who support the same message and in turn each other. It is a joint effort.”
Dave Branfman, Branfman Law Group, P.C.
Cannabis entrepreneurs are everywhere, so there needs to be someone to help these enterprising businesspeople figure out things like copyright and patents. That’s where Dave Branfman, practicing attorney, comes in. Branfman founded his company, Branfman Law Group, P.C., in order to help those in the cannabis industry wade through the difficult and ever-changing world of rights, ownership and legalities. Branfman has been practicing law since 1979, and focuses on the business of cannabis.
“I am trying to help innovators and creators in the cannabis industry protect their ideas and maximize the value of their ideas through a strategic use of the four intellectual tools: trademarks, copyrights, patents and trade secrets,” he told CULTURE. “And basically what we do every day is answer the following question. I realized a couple months ago that I’ve been asked more or less one question for the last 30 years over and over again, and it’s this question; how do I protect my fill in the blank? How do I protect my idea, concept, name, invention, whatever it may be?” In addition to rights advocacy, Branfman dedicates his days to ensuring that new ideas in the industry are protected.
Andrew Modlin, MedMen
One of the most quickly expanding fields in the cannabis industry is management. As more businesses pop up every day and multiple corners of the market continue to be exploited, it is key for these companies to run well and be organized in order to have a competitive age. This is where major cannabis management companies like MedMen in Los Angeles come along. Andrew Modlin, COO and Co-Founder of MedMen, has seen his company grow from a startup idea for a management company to an organization that provides funding for new cannabis businesses and support for every niche in the industry.
“We are trying to transform the way people view marijuana, whether you are user or not,” explained Modlin. “We are trying to make cannabis as normal as wine or beer. Bringing marijuana into the mainstream, legalizing it and setting regulations and standards only makes it a safer, better product for everyone.” MedMen are currently working on raising industry standards and improving the overall culture one business at a time.
Devon Richardson, Nerve Cannabis Consulting
Colorado is full of young people who moved to the city to take part in all the amazing career opportunities offered up by the cannabis industry. Devon Richardson moved to Denver from Brooklyn in order to try and make her dream of working in cannabis marketing a reality. She has pioneered her own unique cannabis consulting brand, Nerve Cannabis Consulting.
As the founder and president of Nerve Cannabis Consulting, Devon is proud of the work she does in the industry. “I want to facilitate my clients being really successful,” Richardson explained. “At the end of the day, their success is my success and that’s the only way I will survive. Not everyone knows how to get their idea to market or how to create this brand and I really want to help them facilitate their vision to help them change the industry and create new products and brands so we can help change current restrictions and scheduling.” Richardson works as a local advocate, and tirelessly provides marketing and consulting solutions for her clients.
Jason Pinsky, VICE / Cannastract
Many in the cannabis industry are forced to be jacks of all trades. Due to the lack of banking options and regulations, as well as the many challenges that come with marketing, selling, growing, packaging and certifying a product, it is necessary to get familiar with many aspects of the industry if you work in it at all. That is why individuals like Jason Pinsky thrive in the world of legal cannabis. In addition to running his New York City-based consulting company, Cannastract, Pinsky also runs a BBQ restaurant, has a background in technology and digital recordings that he still taps into and is currently producing a cannabis cooking show-series for VICE called Bong Appétit, which debuts on VICELAND television channel on December 14.
In 10 years, I see cannabis woven into the fabric of society just like technology,” he told us when asked what he sees for the future of the industry. “It won’t be weird to go to Starbucks and get a cannabis latté because people won’t think it’s weird to add CBD to food. People will use cannabis more in everyday life and it will be much more of a regular thing. My son is nine, and he doesn’t know about ‘just say no’ or the drug war. He knows of cannabis as a plant and will have been exposed to a world where this is just normal. That’s the kind of future I want for the industry.”