How would you describe your company? What is your specialty?
When Bhang launched, it took a growing cottage industry by storm and demonstrated just how precise and sophisticated a cannabis company could be when it came to creating edible products that were safe, discreet and above all, phenomenal tasting. Developed and led by Scott Van Rixel, a European-certified chef de cuisine and master chocolatier with 25+ years of gourmet chocolate experience, the Bhang team is known for producing the most-awarded line of cannabis-infused chocolates and products on the planet. The Bhang brand is an international powerhouse and consists of many premium products in addition to its award-winning cannabis chocolate. What is our specialty? Bhang is best known for innovation. Bhang’s premium CBD line has been enjoyed by hundreds of thousands of people since 2011 and true to form, we are ready to launch our new “cannabis-inspired” line of terpene-enhanced products to the mass market very soon.
What do you offer consumers that others don’t?
Bhang continues to innovate with new and exciting products in development that continue to be all things Bhang—delicious, consistent and safe. We are not afraid to challenge convention in order to enhance experiences for consumers.
Competitors copy us, but without our extensive gourmet food background, it is hard to meet Bhang’s premium standards for quality. In 2018, all companies in California are forced to get a few things right such as compliant packaging and clean cannabis oil. Bhang has always led the industry by doing everything a consumer would expect since day one with product liability insurance, nutritional fact panels, fair-trade, sustainably-sourced cacao and always including only third-party, lab-tested, clean cannabis. The truth is, Bhang started out as the brand you could trust to be delicious, consistent and safe. We didn’t need the government to force us to figure it out. We came from the gourmet food industry and brought our extensive compliance knowledge along for the ride.
We didn’t invent cannabis chocolate, we just perfected it.
How and why did your company start up?
Celebrated Chef and Master Chocolatier Scott Van Rixel and cannabis industry insider Richard Sellers joined forces in 2010 to launch Bhang and take the newly burgeoning edible cannabis industry by storm. We blazed the trail and demonstrated what it meant to produce safe, premium-quality cannabis products, beginning with the multi-award-winning legendary Bhang chocolate bars.
With the changing landscape of medical and recreational cannabis, what do you see as the biggest challenges to your progress as a company? Any advantages?
We all have the same challenge with banking, and I believe that and taxation are the two biggest challenges. The interpretation of the law is also problematic. You can ask five different lawyers the same question and get five different answers. The advantage we have is that we are an innovation-driven company, so we’re used to blazing the trail.
What words of advice would you offer anyone seeking to enter the world of cannabis business?
Understand that the days of over-inflated profit margins are over. Unless you’re willing to accept real, market-driven margins and treat this as the legitimate industry it is, you shouldn’t enter this world. It used to be if you were willing to show up and willing to play (i.e. take a risk), you got a seat at the table. Those days are long gone. You need to know
what you’re doing. This is real world entrepreneurship. You risk losing everything, if you don’t know how to run a business.
What do you hope to accomplish in the cannabis industry?
Bhang’s mission is to be the most-recognized and trusted cannabis brand on the planet.