Ben & Jerry’s, the ice cream company that has cannabis references in a few of its flavor names, announced it is committed to making cannabidiol (CBD)-infused ice cream once it’s legal at the federal level.
“You probably already know that we’re fans of all things groovy — think: Half Baked and Dave Matthews Band Magic Brownies. So it’s no surprise that we can’t wait to get into the latest food trend: cannabidiol, or CBD,” the company stated in a press release.
CBD has been making waves as more people want to experience the calming effects and health benefits of cannabis without getting high. The U.S. Food & Drug Administration currently prohibits adding CBD to food and beverages, but the FDA held a public meeting at the end of May to allow experts to state their cases for and against CBD in food and beverages, in which Ben & Jerry’s submitted a comment in support of legalization. Ben & Jerry’s is looking into using sustainably-sourced CBD from Vermont, where they have been located since opening the first store in 1978.
“We’re doing this for our fans,” Ben & Jerry’s CEO Matthew McCarthy said. “We’ve listened and brought them everything from non-dairy indulgences to on-the-go portions with our Pint Slices. We aspire to love our fans more than they love us and we want to give them what they’re looking for in a Ben & Jerry’s way.”
Ben Cohen, one of the co-founders of Ben & Jerry’s, previously mentioned making cannabis-infused ice cream. On April 20, Cohen and the other Ben & Jerry’s co-founder Jerry Greenfield called for lawmakers to expunge convictions for those incarcerated on cannabis charges. They also mentioned the disparity between the amount of white people making money from legalized cannabis versus the number of minorities that are in jail for cannabis.