Baked Bros™ Embraces Medical Cannabis in Arizona

Photo credit: Baked Bros

[dropcap class=”kp-dropcap”]M[/dropcap]any cannabis companies are successful because of their passion for the cannabis industry—and Baked Bros™ is no exception. The experts behind this Arizona-based company are passionate about the infused edible products they create, especially when they know that it can be the medicine to help medical patients improve their quality of life. Operating since January 2015, Baked Bros™ has been one of the leading edibles creators with its line of THC syrup and various gummies. CULTURE got into contact with the brains behind the operation, who spoke about the company and its goals for the future.

How did the company get started, and what are you best known for?

In 2013, we recognized a lack of transparency regarding product consistency and labeling. This was during the farmer’s markets where dozens of caregivers came together to provide cannabis for a multitude of patients. People were putting cookies and various edibles in Ziploc sandwich bags and slapping an Avery label on the outside listing it as an “1,000mg” cookie. We felt that it was our duty, if we wanted to be recognized and be considered industry leaders that we address these inaccuracies. So that’s what we did.

We provided patients with properly tested, dosed and labeled products. Consumers were wary at first, but soon realized that our 10mg edibles were doing as much if not more than the cookie labeled at 1000mg. We quickly noticed that many vendors around us began to change their labeling and mg per edibles! We like to believe we set this standard for the Arizona market long before the dispensaries even came about and that is why we are best known for our impact, consistency and excellence.

What are some of your best-selling products?

Our best-selling products would be our Pourable THC Syrups. Unlike any other on the market, our syrup is not made with alcohol and does not separate at the neck of the bottle. That separation leads to an inconsistent product/dose. Our Pourable THC Syrup has taken Best of Phoenix Award in Arizona, as well as Best New and Infused product, and Most Popular Infused product for the South West Region by CannAwards.

Why do you feel it is important to make cannabis test results available to all medical patients? and how do you make this happen?

Patients should be testing their products to ensure they are receiving consistent, accurate, and clean medicine. The patient should be allowed to have transparency in their medicine. Never should a patient have to ask the test results and the PA (patient assistant) say “we don’t offer test results” or ” I don’t know”. That is unacceptable in regards to providing quality products and customer service. We offer test results for every single product/batch we release. Patients can visit bakedbros.com for a comprehensive overview of what that looks like. We have made it very easy for the patient to check test results digitally.

What positive results in terms of giving back, and in terms of profit, have you seen since you’ve been doing this?

We most recently released this test-check platform capability and while we can provide a metric of profits, we can attest that it has garnered a superior level of confidence from our patients/consumers but also from our dispensary accounts as well. We are the only company in Arizona that offers on-demand test results. Our accounts have been thrilled to now be able to direct patients to our website to check these individual test results. In return, our accounts have increased their orders in size and frequency.

What is your best-testing product, and what are the stats?

Once again, this would be our Pourable THC Syrup.

How has cannabis affected your life and/or your creative process?

Cannabis has provided not only relief from the grueling years of training in wrestling, MMA, and BJJ but has also brought forth a means of community unlike any other we have been a part of. The community within cannabis is so small yet so impactful. Five years ago from today, where were you? And where was the cannabis industry? So much has happened since then. It has allowed us to bring like-minded people together for the better cause of eliminating the negative stigmas associated with cannabis. Personally, I do not hike a mountain where there isn’t a celebratory “spark” at the top of the mountain! It further deepens the appreciation we have for our surroundings and people around us.

How do you feel about legalization so far? Is there anything you think could be done better or differently?

Anything and everything can always be done better or differently. It depends on the creative minds (or not so creative minds) at hand. Legalization has had a huge impact on eliminating the stigmas associated to cannabis. However, we are going to lose the impact cannabis has as “medicine” over time as more and more states adopt recreational programs. Even though cannabis has been medically legal in certain states such as California for more than 20 years. There are still new patients/consumers transitioning to cannabis every day. The patient/consumer count is growing and growing and if we aren’t focusing on providing quality science-based resources for new and existing consumers to refer to, then we are not doing any justice to eliminating the stigma.

To make things better, we need to allocate resources to educate communities and expand patient assistant training/certification offerings. When patients/consumers do decide to try or transition to cannabis we want to ensure that they are not just pushed into a dispensary where a “budtender” asks “do you want day time or night time.” The plant is much more complex than that and we are still uncovering its beneficial qualities.

What do you think is the most beneficial thing about using edibles as medicine?

Not needing to inhale anything. Even though we have evolved over thousands of years, smoking is still front and center. From a medical standpoint, we shouldn’t be inhaling anything into our lungs. Much like when codeine is converted to morphine by the liver, when THC is consumed it is converted by the liver to an active metabolite called 11-hydroxy THC, which is not THC, and yet arguably three to four times stronger than THC.

How do you feel the experience of using cannabis can affect people’s lives?

Less pain killers, less opiate overdoses in medically legal states, less consumption of alcohol in areas such as Las Vegas. Researchers are studying how CBDs may even help prevent cancer from spreading and slow the progression of Alzheimer’s disease. There is evidence that marijuana can help heal the brain after a concussion, and can be an alternative treatment for veterans suffering from PTSD. Beyond the medicinal benefits of this seemingly magical elixir, the cannabis plant boosts creativity. And the list goes on.

Is there anything else you’d like to add?

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