Abercrombie & Fitch recently announced its partnership with Green Growth Brands (GGB) to sell its line of products infused with cannabidiol (CBD). The high-end clothing store chain is among the list of companies that are taking advantage of the hemp reclassification changes from the latest U.S. Farm Bill.
Seventh Sense Botanical Therapy body care products are infused with 100 percent hemp-derived CBD. The line will include body scrubs, bath bombs, cleansing oils, lotions and lip balms, and will be sold in 10 Abercrombie & Fitch locations in California, Colorado, Massachusetts and Nevada.
“CBD-infused products are a growing trend that is aligned with our customers’ interests in self-care, wellness and naturally derived products,” Kristin Scott, president of global brands at Abercrombie & Fitch, said in a statement. “We see this as an opportunity to further connect with them. This partnership reflects our test-and-learn culture, and working with GGB allows us to provide another unique offering for our customers.”
The products will not be sold in Ohio locations, even though Green Growth Brands is based in the state, because the Ohio Board of Pharmacy ruled that CBD can only be sold in dispensaries. Despite this, CBD products are reportedly easy to find in various stores throughout the state.
Green Growth Brands already sells CBD-infused items at DSW shoe store locations. The company also owns shops that sell CBD products in malls owned by Simon Property Group Inc. Several companies have moved forward with CBD-infused items, including CVS Health Corp., Walgreens, Rite Aid, and even Carl’s Jr.
CBD fits in line naturally with the products that Abercrombie & Fitch normally sells. The company’s “commitment to offering products of quality and comfort align with our goal of bring high-quality, affordable CBD products to the self-care routines of consumers,” Peter Horvath, CEO of Green Growth Brands, stated.