High Level Health
970 Lincoln St., Denver
2028 E Colfax Ave., Denver
Dragon Tears RSO Oil
How and when did your dispensary start up?
We started in 2009 with four partners who thought that it was the right time to get into the cannabis industry. We were a combination of business people, retailers and growers. It was a good fit!
What’s the story behind the name of your dispensary?
In 2009, we thought we had come up with the ultimate name, Discount Medical Marijuana. However, customers kept telling us they were surprised how amazing our flower was with a name like Discount. We realized that the name did not accurately reflect our quality level, and we rebranded as High Level Health to more accurately reflect our flower quality while also relaying our feelings that cannabis can be such a vital part of a healthy lifestyle.
What does your dispensary offer customers that they can’t find anywhere else?
Our flower is all top shelf and grown in-house. We have developed a soilless growth process that includes the very best organic nutrients available. Each plant is carefully hand watered and inspected daily for quality and health. Many of our strains are proprietary and cannot be found in other dispensaries.
How has the cannabis industry changed since you have been in business? Where would you like to see it go?
The industry has changed so much, but what I am most proud of is seeing how perceptions have changed and how cannabis has gone from a last resort to a first resort when dealing with different ailments. As I look towards the future, I am most excited to see more and more clinical research. I truly believe that cannabis will provide cures for cancer and Alzheimer’s in my lifetime. It is exciting to know that High Level [Health] will be a part of that.
What are the biggest challenges you face in this industry as a dispensary? Biggest joys?
After nine years of being in business and helping tens of thousands of people, I am still treated like a criminal. That is my biggest frustration. There are no good options for banking, loans or credit cards. We are regulated more than any other industry, and we can’t take tax deductions that every other industry takes. However, my biggest joy is being a part of an industry that I know I will be a part of my entire life. It has brought me fulfillment that I have never had with any other profession.
What is the one thing you want patients/customers to know about your dispensary?
We are committed to providing customers [with] the highest quality cannabis products at an affordable price and to progressing the cannabis discussion in this country.
If someone wanted to open a dispensary and get their feet wet in the industry, what advice or counsel would you give them?
Know what you’re getting into! I have had friends ask me this question, and I have told them they shouldn’t do it. Some haven’t listened and have come back to let me know how right I was. If you want to get into this industry, don’t do it for the money. The regulations are such nowadays that your margins are extremely slim. Do it because you love the plant and want to see people enjoy it.
What do you hope to accomplish in the cannabis industry?
To continually explore new, better and more efficient ways to grow our all organic flower; to always be looking for ways to improve; to always grow the absolute best product and see people enjoy it in their everyday lives. Cannabis amazes me every day!