Utopia

Utopia

5610 Scotts Valley Dr., Scott’s Valley

(831) 332-7700

www.utopiacannabis.com

How would you describe your company? What is your specialty?

Utopia is an award-winning cannabis brand based out of Santa Cruz, California. We specialize in premium flowers, extracts and edibles. Clean cannabis and transparency are essential to Utopia’s mission as is evidenced in our use of natural and organic ingredients, publicly shared test results, production methods and unadulterated products.

What do you offer consumers/clients that others don’t?

Utopia is a products-first brand, offering a range of high quality cannabis products to match the needs of all consumers. We believe that healthy products are a result of high quality ingredients, conscious techniques and a commitment to transparency. Testing in the top 1 percent for potency and terpenes, Utopia’s products are objectively of the highest caliber.

How and why did your company start up?

Utopia came to fruition four years [ago] in response to a lack of quality, labeled, tested and consciously produced cannabis in the market. Our brand mission is to bring consistency, integrity and refined quality to the cannabis industry.

With the changing landscape of medical and recreational cannabis, what do you see as the biggest challenges to your progress as a company? Any advantages?

The landscape has shifted completely over the last three months. The financial and time burden of complying with unclear regulations, a 90 percent decline in number of legal retailers and the drastic increase in cost to consumers (resulting from new tax and regulatory requirements) has resulted in every vertical in California struggling. On a positive note, we are excited for the testing requirements as we’ve been complying with them for four years and only now will the rest of the industry be held to these basic health standards.

What words of advice would you offer anyone seeking to enter the world of cannabis business?

Flexibility. This industry changes daily, and being able to adapt and have a team that will do so with you is crucial!

What are the goals and vision moving forward, for your company? Where do you see your company in five years?

Within five years, we aim to have Utopia products available across the nation. We aspire to maintain our position as a leader in quality and product integrity.

What do you hope to accomplish in the cannabis industry?

We aim to change consumers’ expectations for cannabis products. We strive to show California that they can hold producers to the same standards that they’d expect of any quality brand sold in Whole Foods. Producers should be able to stand behind their products’ integrity, support the community and provide living wages and benefits to their employees.