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Company Highlight

Therapy Tonics & Provisions

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Therapy Tonics & Provisions

La Jolla, California

www.therapytonics.com

 

Interviewed:

Christopher Coggan

Founder & CEO of Therapy Tonics & Provisions

Boardmember of California Cannabis Industry Association (CCIA)

Chairperson, CCIA Manufacturing Committee

Boardmember, San Diego Cannabis Industry Association (SDCIA)

 

How would you describe your company? What is your specialty?

Therapy Tonics’ mission is to create healthy alternatives to traditional ways of consuming cannabis. We offer a wide variety of tinctures and beverages, with many vegan and low-sugar options, putting the power of dosing in the hands of the consumer. Our specialty is finding the most delicious and healthy way to ensure a consistent and enjoyable infused-product experience.

Our company is empowered by a team of creative and committed individuals who work tirelessly to provide consumers with Therapy products that are safe, tested and brewed to perfection. As we have taken a culinary approach to all of our formulations, we also encourage consumers to engage our products in ways that work for them. Whether it be a shot of our Mexican mocha added to their morning coffee or a few servings of one of our unique tinctures to charge up a salsa or salad dressing, we encourage this experimentation. This is part of what putting the power of dosing in the hands of the consumer really means.

 

What do you offer consumers that others don’t?

We are quite possibly the only beverage of our kind in the North American cannabis marketplace. We provide consumers a homogenized beverage made with 100 percent non-GMO ingredients, most of which are USDA organically certified. Our drinks are low-sugar, filled with antioxidants, gluten-free, with many vegan options to choose from. They also boast a full plant infusion, providing for quick onset and stable, elongated effects.

 

How and why did your company start up?

The long version of that story will make a great movie one day, but in short, I had partnered in another cannabis drink company in early 2008. It didn’t really work out. After an opportunity to revive the company several years later failed, I decided I could do it better. About five years ago, Therapy Tonics was born in my kitchen, working side by side with my good friend Elvis, spilling hot liquids, setting off smoke alarms, working with frenzied intent. The first day involved an exploding pressure cooker, a small, but formidable fire, and a quick lesson in how to break milk fats.

 

With the changing landscape of cannabis products, what do you see as the biggest challenges to your progress as a company? Any advantages?

The challenges are many. First, the regulatory environment, when one considers everything from federal law all the way down to the municipal level, is dynamic and overly repressive. Although permanent regulations are in place in California, there are still a lot of issues both with that regulation and the underlying legislation.

A second formidable challenge is specific to the cannabis beverage market sector, a single-digit percentage of the edible category, which itself only constitutes around 20 percent of overall California sales. Although there is a lot of hype around the cannabis beverage industry, the plain truth is, the anticipated explosive growth has yet to explode. In contrast to the acceleration principle, this market segment is seeing massive investment prior to increased consumption, further complicating the business dynamics.

Third, the higher costs of doing business are not limited to regulatory and licensing expenses. From track-and-trace to testing, the cost of doing business is extensive, further complicated by federal banking and tax laws.

And lastly, Therapy Tonics is a bootstrapped company grinding away in the shadow of deep-pocketed competitors. Even if we have the best products in the marketplace, even if we have a unique and compelling brand fueled by an amazing team of creative and passionate individuals, the likelihood of failure is much higher than that of success.

All that said, the story of the underdog is our real story, and that story resonates through the hearts of our team members and the products we make. This is our real advantage. From the last few bottles of Therapy in the fridge at a dispensary, to the budtender who wears our swag, our narrative is being written. Everybody loves the come from behind, go for broke struggle driven by an impassioned team, unyielding determination, and a shit-ton of luck.

 

What are the goals and vision moving forward, for your company? Where do you see your company in five years?

Well our vision is to put the power in the hands of the consumer. I am not talking about regulatory potency limits here or exacting dosing, I am referring instead to the vehicle through which consumers engage cannabis. It has to be controllable, dependable and discreet. It should be made of healthy ingredients, and it should contain a full plant extraction. It should taste amazing and provide a consistent experience, every time. It should improve the quality of people’s lives both directly and indirectly.

And our goal? Our goal is to expand our product line and empower consumers throughout California and beyond with our innovative offerings.

 

What do you hope to see happen within the next five years of legal cannabis across California?

We hope to see the regulators grasp a deeper understanding of the policies they implement and their effects on the industry as a whole. The illicit market has continued to grow with little to no consequences following the adult use legalization of cannabis. This, combined with over-taxation, pushes consumers to the illicit market to avoid the rising costs of the over-regulated market.

The hope is that state regulatory agencies are willing to take accountability for poor policy decisions and work with our industry to address the issues. The hope is that more local municipalities work to create equitable relationships with cannabis operators providing lower taxes and more accessible licensing opportunities. And of course, Therapy hopes to be there providing great products and educating the public on the functional use of both cannabis- and hemp-derived products.

Company Highlight

Phillips Field Facility

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Company Name: Phillips Field Facility

Address: Eugene, OR

Website: http://www.phillipsfieldfacility.com

Phone Number: 541-521-5419

 

How would you describe your company? What is your specialty?

We are Susan and Tara – a mother/daughter owned and operated recreational micro tier craft cannabis farm located on our family property in Eugene, OR. We specialize in producing high CBD strains in addition to THC dominant strains. Our garden is outdoor and we use locally made organic fertilizers and soil treatments. We cultivate our plants in a combination of native clay soil and amendments that are specifically designed to suit the nutritional needs of cannabis. It’s such a common experience for families to keep their personal cannabis habits private, and there’s this whole idea of cannabis being divisive but in this case it’s been quite unifying.

 

What do you offer consumers/clients that others don’t?

Because we are a micro tier farm, we are able to closely monitor and care for each plant, and can assess their environmental and nutritional needs on an individual basis. This allows us to ensure that every plant is uniquely cared for, and can blossom into a true craft product. We only have one run per year, so our product is available in limited quantities. We also cultivate our product from plant to trim – infusing our knowledge, labor, and energetics from root to finished flower.

 

How and why did your company start up?

The magic is embedded within the land that has been in our family for decades before we began growing cannabis. There’s a photo of Tara from 1993 cradling a harvest of corn just mere feet away from the gates of our current cannabis garden. We started as a medical grow that had moved from an indoor grow site to our property in 2013, and continued to grow for our patients until the opportunity arose to transition into a recreational farm.

With the changing landscape of medical and recreational cannabis, what do you see as the biggest challenges to your progress as a company? Any advantages?

We’re not folks who had a ton of money saved or acquired a loan thinking it would be a slam dunk investment to create and sustain a high tech, state of the art cannabis farm. Instead, we had all of our ducks in a row to apply for a recreational license on our property once cannabis became legalized in our state and were able to turn our humble medical grow that served our patients into a family business that can serve clients and consumers across the state. Thankfully, politics are the lesser of challenges for us. Our greatest challenge is coping with Mother Nature and adapting to what she brings for us each fall during a vulnerable flowering season.

 

What words of advice would you offer anyone seeking to enter the world of cannabis business?

Try not to be afraid to reach out and ask for help. It is wonderfully fulfilling to feel like freedom of expression and a reclaiming of identity have been welcomed and encouraged in this industry. At one time or another, many of us felt like our voices were silenced due to fears of safety, incarceration, judgement, etc. Since states began legalizing cannabis, a beautiful community has been planted, and has created a space in which we can use our voices to speak out and speak up. Vulnerability has evolved into a strength and an asset.

 

What are the goals and vision moving forward, for your company? Where do you see your company in five years?

In addition to cultivating craft product that is available in various mediums for consumers across the state, we will be hosting events, workshops, and retreats at our farm and opening up our brand to cannabis tourism. Our goal is to create a space where people can come to relax and connect  – through a variety of mediums – all while gleaning general knowledge about cannabis and about the type of product that we cultivate on our land. In five years, we imagine a nation that has federally legalized cannabis and hope to be able to distribute our product across state lines and welcome folks from all walks of life to participate in events at our farm.

 

What do you hope to accomplish in the cannabis industry?

I want people to feel like they are a part of a community within this industry. It can sometimes feel like an intimidating space. We want to be a resource for anyone across the board – from those who are just starting out, to pioneers/veterans. You are not alone, and you are so, so supported! We want to eliminate barriers – both perceived and institutionalized – and curate a space where people can connect and thrive.

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Company Highlight

Maria Valentino

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Company Name: Maria Valentino

Website: www.MariaValentino.com

 

How would you describe your company? What is your specialty?

The Maria Valentino brand is leading the movement for all-natural beauty and wellness, specializing in key cannabinoids and medicinal mushrooms for optimal health. The entire collection is made of premium active botanicals for their individual and synergistic effects, focused on upregulating homeostasis through the endocannabinoid system, immune and main bodily systems. It is designed to enhance natural beauty and help customers become the best version of themselves by healing from the inside-out, and the outside-in.

 

What do you offer consumers/clients that others don’t?

I have created a new standard in beauty and wellness. The Maria Valentino brand offers products that are unlike anything available on the market, with truly cutting-edge formulations of the highest quality ingredients to maximize healing results. The MV website is also designed as a powerful educational platform for conscious consumers to understand the importance of what they are feeding their cells, and giving an opportunity to take control of their health. With each part of my brand there is incredible attention to detail, which helps to create a meaningful, luxury experience in every aspect. Social media allows me to interact directly with customers for feedback and follow their journey.

 

How and why did your company start up?

I felt called to work with plant medicine at a very young age, and have been formulating with botanicals for many years since. The majority of products used in everyday life are full of incredibly harmful and toxic chemicals that affect the body in both immediate and long term ways. After witnessing so many sick people in my life and losing loved ones, I knew it was absolutely necessary to use my voice to educate and offer the best natural alternatives to the world.

I spent half of the year living in the remote jungle of Costa Rica studying natural healing and plant medicine. I decided to take my work to the next level by diving into research on plants that may aid in disease prevention and tumor necrosis, including cannabis and mushrooms.

I have received countless customer testimonials from people of all stages in life, including those suffering from severe illnesses such as cancer, lupus, diverticulitis, rheumatoid arthritis, diabetes, hypothyroidism, polycystic ovarian syndrome, mental fog, migraines, carpal tunnel, shingles, acne, psoriasis, eczema, dermatillomania and trichotillomania to name a few—helping to relieve pain and symptoms and showing wonderful results. That is what fuels my passion!

 

With the changing landscape of medical and recreational cannabis, what do you see as the biggest challenges to your progress as a company? Any advantages?

One of the biggest challenges my company has faced with the changing cannabis landscape is that it is so new, and therefore the laws and regulations are still being put into place to create a structure for an entire industry. I have been navigating through these changes and pressing forward, always coming out on top. This has been challenging, but in the big picture there is a wonderful advantage in being one of the very first to ever bring cannabis products to market.

 

What are the goals and vision moving forward for your company? Where do you see your company in five years?

Maria Valentino is a complete wellness and lifestyle brand, with a collection ranging from what you put on your body topically, to what you ingest.

In August, I expanded into plant-based health supplements for Optimal Wellness Support™. This patent pending formula is packed with cannabinoids, polysaccharides, terpenes, triterpenes, adaptogens, nootropics and has a special emphasis on aiding macrophages, which are the cells that search and destroy disease-causing toxins and debris. This is truly mind and body wellness.  Since optimal health is optimal beauty, the capsules also may offer fantastic cosmetic effects.

 

What do you hope to accomplish in the cannabis industry?

All of my efforts are toward the mission of elevating cannabis through education, so that it will be integrated into every part of life, revolutionizing industries from healthcare to home goods. I hope to gain more respect for this powerful healing plant and maximize its abilities for the greater good.

 

Disclaimer: These statements have not been evaluated by the FDA and are not intended to diagnose, treat, cure or prevent disease.

 

Photo Caption: Photographed wearing 24k white gold and diamond luxury cannabis leaf ring, designed by Maria Valentino from a leaf she trimmed during harvest.

 

Photo Credit: Jacklyn Valentino

Custom Gown By: Dany Mizrachi

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Company Highlight

Vision of Value

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The word “paradise” induces visions of the most beautiful, relaxing and perfect place or mental state—making it the most appropriate way to brand cannabis products that produce the same effect. Co-founders and brother and sister duo, Mike Plomgren and Katie Devoe, started Paradise in 2009, which is a California company that manufactures high-end cannabis and CBD products in-house. As part of the company’s 10-year anniversary, Paradise is releasing exciting new products while staying true to the values that have ensured the company’s success all these years.

“Ten years and still going strong, we have grown Paradise and become a renowned reputation as a leader and innovator in the industry,” the co-founders shared.

 

Humble Beginnings

Looking at Paradise products, you wouldn’t know that this top-of-the-line brand has humble beginnings. Plomgren entered the cannabis industry almost by accident, after being inspired by a simple job. As the owner of a hauling company at the time, Plomgren was hired to haul away trim from his friends who were cannabis cultivators. Plomgren and Devoe realized the trim could be useful, and they infused butter with the intention of helping others discover the medical benefits of cannabis, something that the two of them already knew about firsthand.

The two set out to discover which delivery method of cannabis would be the most effective for patients in terms of absorption. They discovered that candy would the perfect product to get cannabinoids into the bloodstream fast and effectively.

“We took it to the kitchen and starting formulating recipes. We eventually got it right and invented the first-ever cannabis-infused candy in 2009,” they said. “It was truly groundbreaking. We were first-to-market with the hard candy. It didn’t take long for the candies to take off and became a bestseller in cannabis medical dispensaries throughout California. Paradise was born.”

In 2012, the pair expanded Paradise’s vision and started to manufacture the recipes with CBD. “We were also the first to create an infused CBD candy and caramel, which quickly expanded to a full suite of products, from candy to tinctures, gummies, oils and more,” they recalled.

Highest of Standards

Now well-known in the industry as a leading producer of high-quality THC and CBD products, Paradise has a secret—it’s a secret to success that was born out of passion surrounding the healing power of cannabis. “We figured out a way to turn our passion into a purpose and have always been committed to helping others,” they said. This passion shines through in every aspect of their cannabis and CBD products.

Creating high-end cannabis products starts with the manufacturing process, which is something the co-founders of Paradise take seriously. They are dedicated to being experts of their craft while maintaining the highest standards. “We have always stood for integrity with regard to plant-based healing and pharmaceutical-grade manufacturing standards,” the co-founders told CULTURE. “Paradise is a private, self-funded company that has always stood true to our family values of integrity, honesty and quality.”

Paradise has always operated responsibly and in compliance with the industry’s constantly evolving regulations every step of the way. One key to Paradise’s success is the perseverance and determination of its co-founders, as they have never faltered from their core values.

“From raids to regulations, we have had many challenges along the way and have continued to power through and rise up each year through expansion, compliance and effective products. We have always been above board and will continue to be, even while current regulations are occurring. We have always stood our ground to not only be in compliance, but to be above standards,” they said.

Plomgren and Devoe maintain their core values from seed-to-sale, allowing consumers to find a higher quality of life through Paradise’s purpose-driven, plant-based products.

“Our vision is to create a higher quality of life through purpose-driven, plant-based products and in being a responsible corporate citizen with the highest level of integrity, from seed to sale.”

New Tricks of the Trade

Proving the concept of how to create the best cannabis candies and other products, Paradise continues to offer its clients the quality of products they deserve. “In honor of a decade in business for Paradise, we are launching a new e-commerce website, introducing new products for consumers and retailers and expanding our manufacturing operations,” they told CULTURE. “We have expanded and upscaled our facilities, positioning Paradise to continue its legacy as the largest, most trusted manufacturer with the expertise, integrity and experience to produce the finest edibles, tinctures and topical products in the market.”

New products include high-dosage tinctures, which are made using organic, unrefined medium-chain triglyceride coconut oil. Consumers will also love Paradise’s new topical line of THC and CBD products, which include a body balm and muscle rub. Staying true to its edible roots, Paradise offers caramels, gummies and lozenges, which are also available with gluten-free, vegan and sugar-free options.

Paradise CBD products are available to consumers nationally, while the cannabis products containing THC are only available in California.

Ultimately, Paradise was founded with the intention of bringing the very best products to the masses. “We have always been about the plant, and not the dollar signs. It’s because of what the plant medicine has done for us and what we’ve seen it do for others,” they shared.

The duo is committed to continue making top-of-the-line cannabis products. They will seek out partnerships with like-minded companies and individuals who share in this sentiment. They want to bring legitimacy and validation to the healing powers of cannabis through their professional approach.

“That’s what we mean when we say ‘Paradise,’ it means the best, for all. And we think our products will take you there,” they concluded.

 

www.TasteParadise.com

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