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Jimmy Buffett’s Cannabis Line Launches in Florida

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[dropcap class=”kp-dropcap”]S[/dropcap]tarting this Friday, Jimmy Buffett’s medical cannabis line will be sold at Florida dispensaries. Surterra Wellness announced on Tuesday that the Coral Reefer brand of cannabis products will be available for sell, which includes products that contain both THC and CBD.

The rechargeable and disposable vape pens are marketed toward consumer experiences and are offered in varying levels of strength, which progresses from low tide, mid tide and high tide to tsunami. The products are also named in line with Buffett’s tropically inspired song “Margaritaville.” Product names include a low-THC vape called Seas the Day, as well as a high THC product named Surfin’ in a Hurricane. The price range of Coral Reefer products are between $35 and $60.

The products are being developed under the Surterra Wellness company, which is headed by the former chewing gum executive, William “Beau” Wrigley Jr. As a billionaire from North Palm Beach, Wrigley’s cannabis company has created the brand Coral Reefer, which is controlled by Buffett, who is a resident of Palm Beach.

Wrigley shared in a statement more about this partnership. “Jimmy and his team share our commitment to quality and the belief that individuals can find personal wellness through the relief enhancing benefits and healing properties of cannabis,” Wrigley stated.

In addition to these Coral Reefer vape products, the brand has plans to extend its product line to include pre-rolled joints, topicals, edibles and even CBD-only offerings. Coral Reefer will continue to expand its product line in conjunction with the growing public acceptance of cannabis. “This is a pivotal time in the industry, where perceptions of cannabis continue to evolve,” Wrigley said.

Wrigley announced his venture into the cannabis industry back in August 2018, when he led a $65 million investment round for his medical cannabis brand Surterra Wellness. His partnership with Buffett to create Coral Reefer is right on trend with the many celebrities entering the world of legal cannabis.

 

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